Annica Romano

Communications professional with experience in public and media relations, content creation, digital marketing, and administrative support. Passionate about crafting compelling stories, building meaningful relationships, and creating strategic communications that drive engagement. Strong writer and collaborative team member with experience managing fast-paced projects across agency, corporate, and nonprofit environments.

Freelance Public Relations Assistant - Independent Contractor

(2025-04)

• Assist local independent and fractional marketers with the writing of press releases, drafting media pitches, creating content, and tracking media campaign results.

Public Relations Assistant - Havas Formula - Chicago, IL

(2024-09 - 2025-03)

Worked in the dedicated PR division of the global advertising holding company, Havas Creative Network.

• Built and maintained relationships with journalists to secure media coverage – secured placements in publications such as USA Today, ABC Chicago, and Yahoo News.
• Researched and developed targeted media lists for client campaigns.
• Drafted media pitches, press materials, and client emails.
• Monitored and tracked media coverage, compiling media reports and coverage summaries.

Marketing Director - IBM & Team Haase for Race Across America, LLC - Madison, WI

(2024-05 - 2024-07)

• Crafted and implemented integrated communication plans for IBM and pro ultracyclist, Dave Haase, and his 1st place win.
• Produced content across all platforms, including social media posts, press releases, and videos, highlighting Haase's achievements, performance tech integrations, and event milestones.
• Executed corporate sponsor content, increasing visibility with corporate sponsors such as IBM, Nix, Sargento, and Core.
• Collaborated with IBM's analytics team to showcase their advanced data-driven insights capabilities through SportsTech integrations.

Communications Specialist - University of Wisconsin, Department of Nutritional Sciences - Madison, WI

(2023-09 - 2024-05)

• Curated and wrote engaging content for the departmental newsletter and website.
• Conducted interviews with alumni, students, and faculty to gather insights and stories for the newsletter.
• Led the recruitment process for a new student employee position and provided comprehensive training.

Digital Marketing Intern - Sweety High Media - Remote

(2023-05 - 2023-08)

• Created social media content for Sweety High, one of the largest Gen Z social media platforms covering the categories of entertainment, music, fashion, sports, entrepreneurship and technology.

Customer Service Associate - European Wax Center

Worked as a Customer Service Associate for over three years. The role taught how to build genuine relationships with customers, answer questions, recommend products and services based on their needs, and make sure every guest felt comfortable and valued.

Bachelor of Arts - Communications - University of Wisconsin-Madison (2020 - 2024)