Account Executive III / Integrated Marketing Strategy - Nexstar Media Group / WCBD News 2 - Charleston, SC
(2025-04)
- Develop and oversee integrated marketing and communications programs across broadcast television, streaming/CTV, digital display, paid search, social, sponsorships, branded content, email, and audience-targeted media.
- Lead discovery with business owners and senior stakeholders, then translate complex goals into positioning, audience strategy, message hierarchy, scripts and creative briefs, content concepts, channel plans, timelines, and measurable expectations.
- Coordinate producers, designers, digital specialists, traffic, and fulfillment teams from concept through final asset, launch, revision, reporting, and optimization while managing multiple deadlines.
- Create client-facing proposals, presentations, one-sheets, sponsorship packages, promotional materials, and campaign communications with close attention to brand consistency, accuracy, and audience relevance.
- Partner closely with sales, station leadership, and clients to use audience and performance data to sharpen messaging, improve campaign execution, and identify practical growth opportunities.
Account Executive / Client Strategy - The Post and Courier - Charleston, SC
(2024-01 - 2025-04)
- Built a new business territory from the ground up, acquiring 40+ advertiser relationships through audience research, consultative discovery, integrated campaign development, and consistent follow-through.
- Expanded a key partnership into a six-figure annual agreement by aligning stakeholder priorities, audience strategy, messaging, content, media mix, and long-term growth opportunities.
- Developed and coordinated campaigns across digital, print, email, sponsorships, branded content, events, and local media products; partnered with creative, production, sales, and client teams to keep work on strategy and schedule.
- Recognized as a top performer across multiple quarters for revenue growth, client development, and consultative account management.
Sales and Recruiting Manager - Ainsley Search Group - Mount Pleasant, SC
(2022-11 - 2024-01)
- Generated $270K+ in net-new business revenue within six months through market segmentation, targeted outreach, messaging refinement, pipeline management, and relationship development.
- Improved outbound campaign effectiveness from under 1% to more than 16% by refining audience selection, positioning, personalization, follow-up cadence, and performance tracking.
- Created repeatable messaging frameworks, outreach templates, CRM practices, reporting processes, and training materials; coached colleagues on execution quality and follow-up strategy.
Sales Recruiter - Barfield Revenue Consulting - Charleston, SC
(2021-09 - 2022-11)
- Managed high-volume communications, CRM/ATS workflows, interview coordination, and stakeholder follow-up while partnering with business leaders on hiring priorities, role positioning, and market needs.
Sales Executive / Strategic Accounts - Readiness Rounds - Healthcare Provider Markets
(2020-08 - 2021-08)
- Managed relationships across health systems, medical groups, hospital associations, clinics, skilled nursing, assisted living, WIC, VA, and acute-care organizations in a regulated healthcare environment.
- Maintained a 76%+ personal close rate across five consecutive quarters by translating operational pain points and stakeholder priorities into clear, relevant solution positioning.
Enterprise Sales & Revenue / Partner Strategy; Business Development Lead - Bridge Connector - Nashville, TN
(2019-03 - 2020-08)
- Led cross-functional initiatives across marketing, sales, implementation, operations, development, and leadership teams within healthcare technology and interoperability.
- Developed market segmentation, go-to-market messaging, partnership materials, templates, scripts, KPI reporting, and execution plans to support scalable growth and stronger customer communications.
Senior Healthcare & Life Sciences Sales Development Representative - Reltio - Brentwood, TN
(2018-01 - 2019-03)
- Built $6.5M+ in qualified pipeline by researching and engaging pharmaceutical and biotechnology organizations around complex customer, patient, product, clinical, and provider data solutions.
- Promoted to Senior Sales Development Representative and recognized as a top performer for translating technical use cases into concise business-value messaging.
