Brand & Marketing Director - Adon Renewables
(2024-01)
As the Brand & Marketing Director at Adon Renewables, I lead the strategic development and execution of high-impact marketing initiatives that drive brand recognition, customer engagement, and revenue growth in the renewable energy sector.
- Spearheaded the rebranding and corporate identity relaunch, resulting in an 85% increase in industry brand recognition and market visibility.
- Designed and executed a targeted product/service segmentation plan, leading to a 32% increase in orders by aligning offerings with customer needs.
- Created and launched the Juice Up Hawaii Program, a multi-tier sales initiative that delivered a 39% revenue boost within six months.
- Integrated ChatGPT, SEMRush, Hootsuite AI, Zoho One AI, and Adobe Creative Suite into marketing workflows, optimizing SEO performance, engagement, and campaign ROI.
- Led and mentored a cross-functional team of six marketing and creative professionals, fostering innovation and collaboration to enhance strategic execution. Improved campaign ROI by 47% through data-driven decision-making.
- Spearheaded high-impact digital campaigns focused on microgrid technology, renewable energy solutions, and clean energy innovations, positioning Adon Renewables as a market leader in sustainable energy.
Founder & Chief Brand Strategist - WholeBranding®
(2013-01 - 2023-12)
As the Founder & Chief Brand Strategist at WholeBranding®, I lead the development of transformative branding strategies that integrate emotional, experiential, and sustainable marketing approaches to drive organic growth, audience engagement, and long-term brand loyalty.
- Pioneered the WholeBranding® methodology, a unique framework combining emotional intelligence, experiential branding, and sustainability to create resilient, high-impact brands.
- Partnered with diverse industries, including energy, technology, and consumer goods, achieving up to 40% client ROI improvement through customized brand and marketing solutions.
Strategic Branding Director - Office Depot/Office Max
(2012-01 - 2013-12)
With a proven track record in brand development, integration, and strategic marketing, I specialize in driving brand equity, visibility, and market growth through data-driven strategies and innovative branding solutions.
- Led the development of the Office Depot Private Brands architecture and segmentation, ensuring a cohesive and scalable brand portfolio that maximized product differentiation and market penetration.
- Played a pivotal role in the post-merger integration of legacy brands, achieving a 54% increase in brand visibility and a 23% boost in sales, ensuring a seamless transition while preserving brand equity.
- Designed and executed strategic initiatives to safeguard and enhance brand equity, ensuring alignment with corporate goals and evolving customer expectations across diverse markets.
- Partnered with key stakeholders across technology, retail, and energy sectors, driving high-impact brand positioning and revenue growth.
- Leveraged advanced AI tools and data analytics to optimize marketing performance, enhance audience targeting, and increase campaign effectiveness.
- Led cross-functional teams in brand strategy, digital content, and creative execution, fostering collaboration and innovation to achieve measurable business outcomes.
Marketing & Business Growth Director - Acquip
(2010-01 - 2012-12)
As a Brand & Business Strategy Executive at Acquip, I led the transformation of business models, branding strategies, and market expansion efforts, driving revenue growth and establishing the company as a leader in the Oil & Gas industry.
- Revitalized Acquip's business model and branding strategy, increasing revenue from $1.2M to $6.5M within just 16 months through strategic repositioning and market-driven initiatives.
- Successfully expanded Acquip's client base in Latin America from 0 to 42 accounts, implementing localized marketing strategies and high-engagement campaigns to establish a strong regional presence in the Oil & Gas sector.
- Partnered with diverse industries, including energy, technology, and consumer goods, achieving up to 40% client ROI improvement through customized brand and marketing solutions.
- Cultivated and led a high-performing team specializing in digital content, analytics, and creative strategy, ensuring data-driven and impactful branding efforts.
- Authored BrAInding 2.0: Humans vs. Machines in Branding, exploring the intersection of AI, branding, and human resilience in the digital era.
- Managed a $1.5M annual marketing budget, executing high-impact, data-driven digital campaigns that maximized audience engagement and ROI.
- Integrated Canva AI, Google Ads AI recommendations, Marketo Engage, Zoho One AI, and Adobe Creative Suite to optimize content creation, audience targeting, and campaign automation.
- Led multicultural branding and marketing campaigns across LATAM and North America, leveraging cultural insights to drive market expansion and enhance audience resonance.
- Spearheaded the creation and implementation of TurbineKey, a strategic partnership between FGGS Field Services and Acquip, offering a comprehensive 360-degree holistic rotating equipment alignment approach to enhance efficiency and performance in the industry.
- Developed and executed data-driven branding strategies, enhancing market positioning and fostering long-term client relationships within the Oil & Gas sector.
- Leveraged deep expertise in rotating equipment solutions and precision alignment to drive business expansion, client acquisition, and revenue diversification across global markets.
- Led high-performance teams in marketing, business development, and strategic partnerships, fostering collaboration to achieve measurable business outcomes.
Digital Marketing & Business Growth Director - Visual Impact Group
(2008-01 - 2010-12)
As an Omnichannel Strategy & Digital Integration Executive at Visual Impact Group, I specialized in designing and executing data-driven marketing strategies, technology integrations, and customer engagement solutions that fueled business growth and client success.
- Designed and implemented comprehensive omnichannel strategies for Fortune 500 clients, leading to a 152% increase in the client base within two years by optimizing digital and physical customer touchpoints.
- Spearheaded CRM adoption and digital platform integrations, significantly enhancing customer loyalty and improving client retention rates through data-driven personalization and seamless brand experiences.
- Developed and executed personalized engagement models, leveraging omnichannel insights to optimize conversion rates and maximize customer lifetime value.
- Utilized AI-powered analytics, marketing automation, and CRM intelligence to refine targeting strategies, improve campaign ROI, and drive sustainable revenue growth.
- Successfully collaborated with clients across retail, technology, energy, and consumer sectors, ensuring scalable and adaptable omnichannel frameworks tailored to industry-specific demands.
- Built and led high-performing digital and marketing teams, fostering collaborative innovation and ensuring seamless execution of complex omnichannel campaigns.
