Anusha Vr

Experienced IT professional with 13+ years of experience in software development and enterprise technology, including 8+ years specializing in Adobe Experience Manager (AEM) and digital experience development. Over the past 8+ years, focused primarily on AEM development, building and enhancing enterprise websites and digital experiences using AEM 6.5, AEM as a Cloud Service (AEMaaCS), Java/J2EE, Sling Models, HTL, OSGi, JCR, servlets, workflows, and Cloud Manager. Started career in Data Engineering and ETL development, working with Informatica PowerCenter, Oracle, DB2, SQL, Unix, Autosys, and TWS.

Experienced in developing data integration solutions, ETL workflows, data mappings, data validation, production support, and performance tuning. Progressed into Java/J2EE development with experience in Java, Spring, Hibernate, REST, HTML, JavaScript, AngularJS, and enterprise web applications. Extensive experience delivering enterprise digital experiences using Adobe Experience Manager (AEM) across multiple enterprise projects.

Senior AEM Developer at Crown Equipment Corporation (2025-07 – Present)

• Develop and enhance enterprise web experiences for Crown's equipment, parts, dealer, and service websites using Adobe Experience Manager (AEM).
• Design, develop, and maintain reusable AEM components, page templates, dialogs, Sling Models, OSGi services, servlets, workflows, Content Fragments, and Experience Fragments.
• Build dynamic and responsive web components using HTL, Java, Sling Models, OSGi, JCR/Oak, JavaScript, HTML, CSS, and Maven.
• Work extensively with AEM as a Cloud Service (AEMaaCS), including Cloud Manager, environment management, code deployments, troubleshooting, and CI/CD pipelines across development, QA, and production.
• Contributed to the migration and optimization of AEM applications from AEM 6.5 to AEM as a Cloud Service, addressing code compatibility, performance, caching, configuration, and deployment requirements.
• Develop and enhance AEM templates and authoring capabilities to provide flexible and reusable solutions for Crown's content authors and marketing teams.
• Implement Content Fragments and Experience Fragments to support reusable content, multi-channel experiences, and integration with downstream Adobe Experience Cloud solutions.
• Develop and maintain AEM servlets, OSGi services, workflows, and backend integrations to support business requirements and website functionality.
• Optimize AEM applications for performance, scalability, and Core Web Vitals, including dispatcher caching and content delivery considerations.
• Troubleshoot production issues, perform root-cause analysis, fix defects, and support releases and deployments through Adobe Cloud Manager.
• Collaborate with product owners, UX/UI designers, QA teams, business stakeholders, and Adobe teams to translate requirements into scalable AEM solutions.
• Participate in Agile/Scrum ceremonies, technical design discussions, estimation, code reviews, testing, releases, and production support.
• Support the integration of AEM with Adobe Experience Platform (AEP) to enable data-driven and personalized digital experiences across Crown's web and customer channels.
• Work with AEP Web SDK and Adobe Experience Platform Data Collection to support website interaction tracking and the collection of customer engagement data from AEM-powered websites.
• Collaborate on XDM schemas, datasets, data streams, identity namespaces, and event data mapping to align AEM website interactions with AEP data requirements.
• Map AEM website and business tracking requirements to AEP XDM fields and validate event payloads to ensure accurate customer interaction data.
• Support AEP Real-Time Customer Profile and audience use cases by providing and validating digital interaction data generated through Crown's web experiences.
• Work with Adobe Journey Optimizer (AJO) and AEP integration patterns for event-driven customer journey and communication use cases.
• Troubleshoot AEM–AEP integration issues involving data collection, event payloads, schemas, mappings, datasets, and Adobe Experience Cloud configurations.
• Collaborate with marketing, data, QA, and Adobe teams to ensure AEM content, website interactions, and customer data solutions work together effectively.

Senior AEM Developer at Lexmark (2021-04 – 2025-06)

• Developed and maintained AEM 6.5 solutions for Lexmark's product, support, marketing, and corporate web properties.
• Enhanced legacy AEM 6.4/6.5 implementations and prepared applications for AEM as a Cloud Service migration.
• Migrated AEM applications to AEMaaCS, updating code and deployment practices for Cloud Manager.
• Developed custom AEM components, templates, workflows, OSGi services, and servlets for business requirements.
• Built custom AEM workflows using process, participant, and dynamic participant steps for content approvals.
• Used CRXDE, JCR, Apache Sling, and Apache Felix for development, troubleshooting, and repository-level work.
• Created component usage reports using JCR queries to help teams identify reusable and outdated components.
• Developed editable React components using the AEM SPA Editor for author-managed dynamic content.
• Integrated Angular SPA applications with Sling Models and REST APIs for headless content delivery.
• Improved React-AEM application performance through optimized rendering and lazy loading.
• Implemented MSM live copies from blueprints to support shared content across Lexmark web properties.
• Created reusable email templates and AEM content components for marketing and customer communications.
• Developed subscriber and unsubscribe components to support customer communication preferences.
• Implemented ACS AEM Commons features, including reusable country lists and common authoring utilities.
• Enhanced blog and press release pages by improving AEM components, layouts, and authoring capabilities.
• Developed responsive web pages using HTML5, CSS, JavaScript, jQuery, and AngularJS.