Ares Lane

Creative Strategist and Content Producer operating at the intersection of short-form storytelling and performance marketing. Built and scaled a niche TikTok channel to 10,000+ followers through data-informed creative testing and platform-native execution. Founder of a boutique brand and UGC-focused creative studio, translating marketing goals into high-converting short-form video assets.

Experienced in managing creative pipelines, collaborating across production roles, and leveraging analytics to optimize engagement, conversion, and retention.

Co-Founder at Ares Lane Creative (2022-01 – Present)

• Developed data-driven short-form video concepts for social platforms, translating brand goals into scroll-stopping creative built for engagement and conversion.
• Scripted, produced, edited, and optimized video content using platform-native hooks, pacing strategies, and retention-focused storytelling techniques.
• Monitored performance trends across social platforms to refine messaging, adjust creative direction, and improve engagement metrics.
• Managed full creative pipeline from concept through final delivery, collaborating with contributors and ensuring structured workflows and clear deliverables.
• Utilized AI tools to accelerate ideation, scripting, and creative iteration while maintaining brand authenticity and voice consistency.

Custom Framing Manager at Hobby Lobby (2016-09 – Present)

• Applied consultative communication techniques to identify customer motivations and increase average order value through value-based upselling.
• Led and trained team members in structured workflows and quality standards within a fast-paced environment.
• Managed multiple active projects simultaneously while maintaining deadlines, documentation accuracy, and operational efficiency.

Designer at Zainey Laney (2014-06 – 2020-04)

• Developed brand identity systems and visual strategies aligned with target audience psychology and market positioning.
• Designed apparel graphics, product labels, and advertising media optimized for digital engagement.
• Strategized social media and email marketing campaigns, analyzing audience response and adjusting creative execution accordingly.
• Evaluated e-commerce content and marketing performance to support growth and improve product presentation.

Attraction Attendant / Trainer at Universal Orlando Resort (2010-04 – 2016-09)

• Delivered guest-facing communication in a high-volume, performance-driven environment requiring clarity, adaptability, and structured process adherence.
• Trained new team members on operational standards and communication techniques, reinforcing consistent brand representation.

Bachelor of Arts (B.A.) in Digital Media: Graphic Design – University of Central Florida (2001 – 2008)