Arjun B

I have engaged in hands-on experiences across healthcare, technology, sustainability, and consumer products, contributing to AI-driven personalization, business analysis, marketing strategy, and product innovation. My work spans startup operations, financial evaluation, and go-to-market execution. I thrive in fast-paced, entrepreneurial environments and am driven by opportunities to solve complex problems, build meaningful solutions, and constantly push the boundaries of what is possible.

Co-Founder/CFO - Earthline Inc - Berkeley

(2025-02 - 2026-03)

• Co-founded a sustainable products company producing biodegradable rice- and tapioca-based consumsables for universities, cafes, and large foodservice groups.
• Led outreach and onboarding processes with major institutions including UC Berkeley and Cal Poly Pomona.
• Managed supply-chain operations, production coordination in India, compliance documentation (SB 54, compostability), and distributor approvals.
• Built sales channels, marketing assets, vendor applications, and sample programs to drive pilot programs across California and beyond.

Sales Marketing Manager - Desora Beauty - California

(2024-04 - 2025-12)

• Conduct market research on fragrance trends, consumer preferences, and competitive positioning in the luxury perfume category.
• Supported influencer collaborations, content strategy, and paid traffic campaigns across TikTok, Instagram, and other digital platforms.
• Helped grow brand presence through targeted outreach, product positioning, and strategic partnership development.

Business Acquisition & Marketing Intern - Elevate Business Management - Irvine

(2024-05 - 2025-05)

• Analyzed financial statements, POS reports, rent structures, and revenue trends to assess the performance and valuation of a large brick-and-mortar business acquisition.
• Supported due diligence, risk assessment, and deal readiness by preparing financial breakdowns and operational summaries.
• Collaborated with the leadership team to identify opportunities for operational improvements and cost efficiencies.
• Assisted with marketing strategy development, customer outreach, and audience research.
• Supported brand messaging, competitor analysis, and market positioning initiatives.
• Worked closely with cross-functional teams to coordinate promotions and content planning.

Molecular & Cell Biology (MCB) and Economics - UC Berkeley (2022-08 - 2026-08)