Marketing Intelligence/Data-Driven Strategy Expert
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I am a passionate marketing intelligence professional with a strong foundation in leveraging data to drive business decisions and optimize marketing strategies. A recent graduate from Fordham University's Master of Science in Marketing Intelligence program (GPA: 3.97), I bring expertise in marketing analytics, customer profiling, and operations within both financial services and marketing domains.
Throughout my journey, I have successfully managed marketing campaigns, conducted in-depth market research, and utilized tools like Tableau, Python, and Google Analytics to uncover actionable insights. My collaborative experiences span working with teams across strategy, compliance, and creative functions, ensuring a seamless alignment of goals and impactful results.
Driven by curiosity and a results-oriented mindset, I take pride in creating data-driven strategies that enhance customer engagement and deliver measurable business outcomes. Whether through predictive modeling, dashboard development, or A/B testing, I thrive at the intersection of creativity and analytics.
I have a diverse background in marketing intelligence, analytics, and operations, with experience managing marketing campaigns, optimizing strategies, and leveraging data insights to drive business outcomes. My expertise spans market research, predictive modeling, and customer profiling in both financial services and marketing domains.
I have earned a Master of Science in Marketing Intelligence (STEM) from Fordham University with a 3.97 GPA. My education emphasized data-driven analytics, consumer insights, and customer experience (CX). Key coursework included predictive modeling, A/B testing, marketing mix modeling, and consumer research. I applied these skills in experiential projects for brands like Coca-Cola and Samsung, delivering actionable insights to enhance CX and drive strategic decisions.