Armando Silva

Bilingual Digital Marketing with +7 years' experience in data-driven strategies. Co-founded two companies, optimized ad spend for high ROI, CTR, CVR, and LTV. Certified in Google Ads, Microsoft Ads, Amazon Ads and Semrush. Skilled in data analysis, and project management.

Marketing and Technology Lead at Mi Wayki (2017-06 – 2026-09)

• Build and manage Google Ads acquisition, CRM, and sales automation workflows that helped grow the business to 1400 monthly tour sales.
• Own AWS infrastructure and business systems, including website and CRM integrations.
• Built and operate an AI sales platform using Amazon Bedrock, Python, LangGraph, and PostgreSQL, supporting real customer conversations and completed sales.
• Evaluate cloud and AI operating costs alongside latency, reliability, and business value.
• Devised a Go-To-Market strategy that attracted 40,000+ customers and 484 reviews (4.8 average rating)

Marketing and Technology Lead at Control Nautas (2023-09 – 2026-09)

• Lead Google Ads, marketing strategy, and budget decisions using campaign, CRM, and sales data.
• Supervise marketing execution and coordinate with technical sales.
• Build and manage websites, CRM, AWS, Microsoft 365, and business IT.
• Built digital acquisition workflows using Google Ads, e-commerce, analytics, tag manager, Google merchant center and technical content.

E-commerce Digital Media PPC Specialist at ALOGIC (2023-10 – 2024-06)

• Q4 2023: +25.8% Purchases, +19.7% Total Conversion Value, 5X ROAS
• Q1 2024: +109% Purchases, +187.5% Conversion Value, -24.3% Cost Conversion Value; Global expansion
• Q2 2024: Over $1M in sales (last six months), 3.8X ROAS

Senior Engineering Project Manager at Manuelita Company (2012-12 – 2013-12)

Managed a portfolio of highly complex, multi-million dollar projects at the factory.

Bachelor of Business Administration (BBA) – Southern States University (2023-06)

Associate of Arts (AA) in Cloud Computing – Santa Monica College (2027-08)

Electronics and Industrial Automation – Higher Technological Institute (TECSUP) (2009-06)