General Manager | North America at Weetech (2024-04 – Present)
- Developed and implemented a regional strategy to achieve long-term growth objectives, aligning with company goals.
- Maintained and strengthened existing customer relationships, while establishing new partnerships to expand market reach.
- Identified new business opportunities and explored new markets, driving expansion and revenue growth.
- Oversaw budget and financial performance, ensuring alignment with company objectives and profitability targets.
- Led the sales and service team, implementing effective sales strategies to maximize performance and customer satisfaction.
International Sales Director at OMI Industries (2023-04 – 2024-01)
- Full P&L responsibility for international sales through channel partners, driving both revenue growth and operational efficiency.
- Increased sales from $3.9M to $4.8M by leveraging key account relationships in the pulp and paper industry.
- Reduced travel costs by 30% ($120,000) and freight costs by 40% ($400,000) by transitioning from air freight to sea freight, leading to a 67% increase in EBIT through a $520,000 operational expense reduction.
- Optimized channel partner strategy, positioning the company for sustainable growth and increased profitability.
Sales Director at Engcon North America (2021-01 – 2023-04)
- Full responsibility for annual business plans and budget alignment with organizational goals.
- Drove exceptional sales growth, increasing territory sales from $11M to $14M in the first year and further advancing to $22M in the second year, consistently surpassing quarterly and annual targets through strategic planning and execution.
- Established a new assembly/logistics/sales hub, leading cross-functional teams to ensure seamless execution, improving efficiency and scalability.
- Led a comprehensive CRM overhaul initiative, successfully implementing a new system that increased participation from 20% to 100%. This resulted in improved operational efficiency, streamlined processes, and significant cost savings across all reporting departments.
- Conducted regular reviews and analysis of activities, costs, sales operations, and forecast data to track progress against set goals and objectives in the North American market.
Regional Sales Manager at Mincon Inc. (2018-05 – 2021-01)
- Led the turnaround of an underperforming territory, increasing sales from $800,000 to $7M within three years through strategic planning, targeted business development, and effective account management.
- Established a new distribution sales network, driving 40% of new business growth.
- Transformed underperforming distributors, increasing average revenue from 10% to 25% by analyzing key metrics, refining communication strategies, and implementing new market strategies.
Country Manager | Mexico at Robit Inc. (2013-06 – 2018-04)
- Develop key relationships with international customers in assigned regions of the world, specifically Latin America and EMEA.
- Closed an opportunity in an overlooked market by competitors guaranteeing consistent sales of $2 million for five consecutive years.
- Establish a profitable dealer network by understanding the needs in the market for a correctly branded product.
- Successfully acquired and maintained relationship with distributors in Mexico, Colombia, Ecuador, Peru, Argentina, Bolivia, and Venezuela.
- Entered new markets and sustained steady annual revenue of 10% despite highly volatile and risky business climate in Latin America.
- Increased international sales growth by 50% in 2 years, igniting sales from one operation from 0 to $1.1M in 1 year by energizing and managed sales training for distributors.
