Arulkodi Varadaraju

I bring over 14 years of expertise in Content Management and Digital Publishing, with a focus on Adobe Experience Manager (AEM), Web Content Management Systems (CMS), Content Publishing, Website Maintenance, Digital Asset Management, Learning Management Systems (LMS), and Stakeholder Engagement. My experience includes managing end-to-end content publishing, website updates, localization, quality assurance, and digital content operations for global organizations. I collaborate with cross-functional teams to ensure web content is accurate, timely, and aligned with business objectives and service-level agreements.

Content Publisher Lead - Microsoft (via Tech Mahindra Allyis) - Hyderabad, India

(2022-03)

Oversee the complete publishing process for online courses within SAP SuccessFactors LMS, ensuring high-quality, accessible content that meets stakeholder requirements.

• Deliver clear, step-by-step guidance on tools, processes, policies, and best practices.
• Support operational publishing tasks for releasing online content and courses in SAP SuccessFactors LMS.
• Oversee course content management, including creation and publication of items within the LMS.
• Leverage authoring tools to develop online training materials tailored to specific needs.
• Conduct thorough course testing to confirm alignment with stakeholder expectations.
• Assume full responsibility for content management activities on LMS platforms.
• Maintain and regularly review learning data and content within the system to ensure accuracy.
• Engage proactively with stakeholders to understand, support, and deliver their training initiatives.
• Provide prompt and effective troubleshooting by addressing LMS-related course inquiries.
• Contribute to the development and enhancement of publishing processes within the team as needed.
• Train stakeholders on publishing procedures.

Senior Associate Technology (Senior Content Author – AEM) - Publicis Sapient - Bangalore, India

(2021-09 - 2022-03)

Managed content publishing across several global websites, overseeing updates, translations, and localization processes.

• Oversee the entire content publishing process, from initial concept to completion, including product updates and revisions.
• Demonstrate expertise in web content translation and localization, managing multiple global websites efficiently.
• Collaborate with translation partners and agencies to ensure accurate and effective content translation.
• Work closely with team members to identify and define requirements, scope, and objectives for content updates and product changes.
• Develop web pages using graphic source files as needed.
• Possess familiarity with digital asset management and web content management systems.
• Adapt image and text assets to meet business needs and enhance user experience.
• Communicate any roadblocks or potential risks clearly and promptly.
• Utilize test environments to thoroughly QA and validate content accuracy before production.
• Understand website goals and objectives, as well as business goals for each product.
• Apply technical expertise to troubleshoot website errors and content issues.
• Demonstrated ability to collaborate effectively with marketing colleagues, international staff, content creators, and technical team members.

Team Lead - Datamatics Global Services Limited - Puducherry, India

(2020-01 - 2021-03)

Managed a team to ensure adherence to SLAs, conducted quality checks, and optimized process efficiency within content operations.

• Responsible for educating and training team members on established processes.
• Engage with various stakeholders to gather project requirements and deliver expected outcomes.
• Monitor turnaround times, allocate batches on a FIFO basis, ensure SLA compliance, conduct team huddles, organize quarterly PKT sessions, track weekly performance, and facilitate feedback or error discussions as needed.
• Oversee floor discipline, attendance, and daily production reporting.
• Ensure thorough quality checks and master quality checks are carried out.
• Communicate with the team to resolve issues and enhance work quality, including providing feedback to those performing below expectations.
• Foster a positive work environment and support team development by leveraging individual strengths and actively enhancing job skills and knowledge.

Senior Process Associate - P&G, UBS and Microsoft (via Accenture) - Mumbai, India

(2015-03 - 2020-01)

Managed content updates and oversaw campaign activities across websites, email communications, and CMS platforms.

• Author, update, and publish web content using Adobe Experience Manager (AEM), including creating, editing, and managing pages.
• Regularly update websites and publish content online through CMS templates, ensuring accuracy of dates and information, and alignment with business objectives.
• Develop and maintain web pages utilizing AEM and modular content structures.
• Implement content updates in accordance with business and design requirements.
• Maintain consistency in digital experiences across global markets by adhering to established content standards, templates, and governance guidelines.
• Upload, manage, and organize digital assets within Adobe Digital Asset Manager (DAM), ensuring proper tagging and version control.
• Apply AEM authoring best practices to support high-quality and scalable content delivery.
• Oversee campaign execution, event creation, web pages, and promotional emails for specific countries or regions using Certain, Marketo, and On24 tools.
• Collaborate with multiple stakeholders to understand requirements and produce desired outcomes; conduct self-quality assurance on all web deliverables.
• Manage and execute tickets in JIRA for both Internet and Intranet requests.
• Gather assets, perform internal quality analysis, and execute content updates.
• Experience with Content Booster Service (CBS), enhancing and reformatting content for deployment on iPad and mobile devices.
• Manage initial client requirements for Binder content.

Associate – Research - Datamatics Financial Services Limited (DFSL) - Mumbai, India

(2011-08 - 2015-03)

Performed research, data collection, and CRM management for client-specific requirements.

• Conducting research using search engines such as Google and Bing to gather information about specified entities, following client-defined criteria.
• Researching executive profiles on their respective company websites.
• Collecting executive details from databases like Hoovers, LinkedIn, Spoke, Xing, Video, and One Source Jigsaw, organizing the information, and updating it in the Customer Relationship Management (CRM) software.
• Using the internet extensively to obtain necessary information.
• Maintaining, validating, and reformatting data regularly.
• Performing web research and data analysis for various organizations.

Master of Computer Applications - Computer Applications - Mumbai University (2008)

PG Diploma in Computer Applications - Computer Applications - CMC Ltd. (2004)

Bachelor of Science - Physics - Mumbai University (2003)