Ashish Parihar

Performance Marketing leader with 4+ years managing INR 50M+ in ad spend across Google Ads and Meta platforms. Proven expertise in scaling high-budget lead generation campaigns for education, healthcare, and real estate sectors, delivering 16,000+ qualified leads and INR 4Cr+ revenue. AI-Powered Marketing certified professional combining data-driven strategies with machine learning optimization to drive measurable ROI through full-funnel campaign execution and advanced analytics.

Senior Performance Marketer at Continua Kids (2025-01 – Present)

• Lead performance marketing team managing multi-platform campaigns across Google Ads and Meta Ads (Facebook, Instagram)
• Generated 16K+ qualified leads and INR 4Cr+ revenue within 12 months through strategic campaign optimization and team leadership
• Reduced CPL by 22% and improved conversion quality through iterative creative testing, audience segmentation, and real-time performance optimization
• Spearheaded cross-functional collaboration with design and content teams to develop high-converting landing pages and video ad creatives
• Implemented data-driven testing frameworks for ad variations, landing pages, and bidding strategies to scale campaign performance

Performance Marketing Specialist — Google Ads — Meta Ads at MADE EASY Education Pvt Ltd. (2023-11 – 2025-01)

• Managed INR 10-12L monthly ad spend across Google and Meta platforms for ed-tech lead generation campaigns
• Increased monthly revenue by 25% through strategic funnel optimization, advanced targeting, and data-driven decision making
• Built comprehensive tracking infrastructure using GTM and GA4 for full-funnel attribution, conversion analysis, and performance monitoring
• Led keyword and audience research initiatives to optimize CPL and CPA metrics, improving campaign efficiency by 30%
• Delivered actionable weekly and monthly reports to senior management with strategic recommendations and growth insights

Performance Marketing Specialist — Google Ads — Meta Ads at 360 Realtors LLP (2023-02 – 2023-11)

• Managed INR 20L+ monthly advertising budget for real estate lead generation across Google and Facebook Ads platforms
• Boosted meeting conversions by 50% while reducing cost per meeting by 30% through strategic bid optimization and targeting refinement
• Designed and executed high-converting ad funnels with targeted messaging for different buyer personas and property segments
• Collaborated on landing page CRO initiatives, improving conversion rates by 35% through data-driven design and messaging optimization

PPC Executive at Branding Pioneers (2022-04 – 2023-02)

• Executed and optimized PPC campaigns across Google Ads and social media platforms for diverse client portfolios
• Conducted comprehensive keyword research, competitive analysis, and ad copy development to improve campaign performance

Bachelor of Business Administration (BBA) in Marketing – Lovely Professional University (LPU) (2026-12)

Diploma in Digital Marketing in Digital Marketing – Webs Jyoti (2022-01 – 2022-06)