Ashish Parihar

Performance Marketing professional with 4+ years of experience managing INR 50M+ in total ad spend across Google Ads and Meta Ads. Specialist in full-funnel lead generation, campaign scaling, and ROI optimisation in the healthcare, EdTech, and Real Estate verticals. Proven track record of 7x lead growth, 40x revenue growth, and consistent 4–7x ROAS. Proficient in Google Ads, Google Tag Manager (GTM), GA4, Meta Ads Manager, A/B testing, and AI-powered marketing automation.

Performance Marketing Team Lead - Continua Kids - Gurugram, Haryana, India

(2025-01)

• Scaled monthly leads from ˜400 to 3,000+ (7x growth) and conversions from 200 to 1,900+ (8x growth) through strategic campaign architecture and creative testing.
• Grew monthly revenue from INR 1.6L to INR 80L+ (50x+ growth), achieving consistent 4x–6x ROI with peak ROAS of 7.3x.
• Delivered 16,000+ qualified leads and INR 4Cr+ revenue within 12 months, leading a high-performance team across Google Search, Facebook, and Instagram campaigns.
• Reduced CPL by 22% through iterative creative testing, audience segmentation, and real-time bidding strategy optimisation.
• Spearheaded cross-functional collaboration with design and content teams to develop high-converting landing pages and video ad creatives.
• Implemented structured data-driven testing frameworks for ad variations, landing page experiments, and bidding strategies to systematically scale campaign performance.
• Managed and mentored a performance marketing team focused on creative research and multi-variant testing of ads, videos, and landing pages.

Performance Marketing Specialist – Google Ads & Meta Ads - MADE EASY Education Pvt. Ltd. - Delhi, India

(2023-11 - 2025-01)

• Managed INR 10–12L monthly ad spend across Google and Meta Ads for EdTech lead generation campaigns.
• Increased monthly revenue by 25% through strategic funnel optimisation, advanced audience targeting, and data-driven campaign management.
• Built comprehensive tracking infrastructure using GTM and GA4 for full-funnel attribution, conversion analysis, and performance monitoring.
• Improved campaign efficiency by 30% through in-depth keyword research, audience analysis, and continuous CPL/CPA optimisation.
• Delivered actionable weekly and monthly performance reports to senior management with strategic growth recommendations.

Performance Marketing Specialist – Google Ads & Meta Ads - 360 Realtors LLP - Gurugram, Haryana, India

(2023-02 - 2023-11)

• Managed INR 20L+ monthly advertising budget across Google and Facebook Ads for real estate lead generation.
• Boosted meeting conversions by 50% while reducing cost per meeting by 30% through strategic bid optimization and targeting refinement.
• Designed and executed high-converting ad funnels with tailored messaging for distinct buyer personas and property segments.
• Improved landing page conversion rates by 35% through CRO initiatives driven by data-backed design and messaging experiments.

PPC Executive - Branding Pioneers - Gurugram, Haryana, India

(2022-04 - 2023-02)

• Executed PPC campaigns across Google Ads and social media platforms, developing core skills in campaign setup, keyword strategy, and performance optimisation.
• Built foundational expertise in audience targeting, ad copywriting, bid management, and campaign performance analysis.

Bachelor of Business Administration - Marketing - Lovely Professional University (2024-02 - 2026-12)

Diploma - Digital Marketing - Webs Jyoti (2022-01 - 2022-06)