Ashley Hobart

Creative and self-driven professional with a Bachelor's in Fashion Design from the Illinois Institute of Art-Chicago. With extensive experience in both team environments and independent roles, I excel at technical design, apparel development, fashion sketching, and graphic design across multiple platforms. From project management to social media, I'm skilled in Adobe Creative Suite, Microsoft tools, email marketing, and website development.

Whether collaborating or working solo, I thrive in bringing fresh ideas to life with precision and flair.

Freelance Designer / Creative Designer (2022-06 – Present)

• Bring a wide variety of creative projects to life—logos, advertisements, email campaigns, signage, menus, and custom designs—amplifying brand visibility and impact
• Design and maintain websites that stay fresh, engaging, and fully aligned with brand identity and marketing goals
• Craft social media content that connects with audiences and elevates brand presence
• Develop unique custom projects, from stickers and boat wraps to personal signage, showcasing versatility and attention to detail
• Perform photo retouching and image enhancement to deliver polished, high-quality visuals across digital and print media
• Leverage Adobe Creative Suite to produce standout designs across multiple platforms and mediums
• Design innovative apparel lines, demonstrating creativity, adaptability, and a passion for visual storytelling

Graphic Designer / Social Media Manager at Keys Weekly (2024-04 – 2024-12)

• Crafted eye-catching print and digital ads, generating fresh content, reimagining campaigns, and refining existing materials to engage readers
• Managed and scheduled social media posts, ensuring content resonated with audiences and boosted engagement
• Captured photos and videos for client companies, creating visually engaging social media posts and stories in advance to maintain brand consistency
• Curated stories strategically to attract new followers and maintain audience connection
• Collaborated with the team to maintain a cohesive, on-brand presence across print and digital platforms

Creative Designer at Faceplant Dreams (2021-10 – 2022-05)

• Designed seasonal wholesale catalogs and a variety of marketing materials, including banners, signs, logos, packaging, and graphics for email campaigns
• Led the creation and execution of email campaigns for wholesale and retail, utilizing Bronto and Klaviyo to run A/B tests and optimize performance
• Performed photo retouching to enhance product images, ensuring a polished, professional look across all channels
• Developed creative assets that strengthened brand identity and drove engagement across marketing platforms

Head Fashion Designer at Just Live (2016-01 – 2018-10)

• Designed and developed product lines and private label accounts, integrating seasonal trends and merchandising plans to evolve collections
• Led sourcing initiatives, identifying materials and production partners aligned with brand standards and business goals
• Communicated daily with factories to manage development timelines, troubleshoot production issues, and ensure quality execution
• Created and updated detailed product specs, overseeing all sampling to maintain design integrity and on-time delivery
• Produced catalogs, presentation boards, and supporting materials for merchandising meetings, presenting cohesive, market-ready collections
• Balanced creative vision with strategic business needs to deliver commercially successful product lines

BFA in Fashion Design – The Illinois Institute of Art - Chicago (2010-08 – 2013-06)