January 2023 - Current | Senior Visual Designer | BB Imaging + TeleScan | Remote
- Boosted website traffic by 110%, gained over 1,100 new email subscribers, increased email open rates by 6.9%, and achieved 132% growth, with 6,226 new followers across Instagram, Facebook, and LinkedIn by executing impactful ad campaigns and optimizing email marketing strategies.
- Transformed fragmented branding at BB Imaging and fully created branding at TeleScan, elevating it to a cohesive visual identity across all marketing materials, significantly enhancing brand recognition and attracting new potential buyers.
- Redesigned and prototyped an innovative software UI, streamlining user flow and reducing clinic appointment durations, which enhanced operational efficiency and brand market presence.
- Spearheaded dynamic photo and video shoots across multiple days and locations, producing compelling visual content that elevated brand storytelling and audience engagement.
- Recruited and mentored a junior designer, implementing improved workflow processes that enhanced team efficiency and the quality of marketing materials.
January 2021 - January 2023 | Senior Visual Designer | Stamats | Remote
- Crafted comprehensive branding and photography style guides for diverse companies and universities, driving impactful digital and print branding initiatives that enhanced brand consistency and recognition.
- Designed impactful logos, static and animated banner ads, case study brochures, and intuitive websites, significantly boosting brand visibility and audience engagement.
- Conceptualized, designed, and executed compelling video campaigns that created new revenue streams and strengthened organizational capabilities through cohesive storytelling.
- Directed innovative video shoots, managed production teams and talent, and built strong relationships with marketing teams, resulting in award-winning video campaigns that increased potential customers.
- Mentored junior designers by creating website and banner ad templates, while managing project schedules to enhance team productivity and design output.
January 2017 - January 2021 | Senior Visual Designer | Gaiam + SPRI | Louisville, CO
- Led online branding for four companies by developing style guides, designing logos, managing junior designers, and creating static and video ads, emails, apps, and landing pages, establishing cohesive brand identities.
- Directed cohesive and impactful photoshoots, resulting in increased sales, and earning a larger budget for future photography projects.
- Managed the design team by streamlining assets and timelines, enhancing project efficiency, and contributing to increased holiday sales.
- Designed and prototyped fitness apps, resulting in a 40% increase in subscriptions through user-centric interfaces, and engaging experiences.
- Developed a new marketing concept, photography style, landing page, and emails, dramatically boosting sales during the pandemic by effectively adapting to market needs.
- Created yoga mat artwork inspired by trending style boards, maintaining a fresh brand aesthetic, and earning award-winning design recognition.
January 2001 - Current | Senior Visual Designer | Ashley Jennifer Studios | Louisville, CO
- Increased client base by 800% in four years through leadership in creative and technical vision, and consistently fostered relationships with name brands like SPY Optics, Miller Beer, ViewSonic, Bank of America, San Diego Charger, and Qualcomm.
- Boosted revenue by 400% and secured full-time creative work in 2018 and 2021 by efficiently producing an extensive holiday campaign and attracting a new audience through responsive email designs for SPY Optics and expanding Youngevity's audience and driving sales through a cohesive web presence aligned with their print materials.
- Secured high-profile client Miller Beer by crafting an innovative, interactive online experience that effectively engaged a new demographic of customers.
- Created a new revenue stream of online sales for SKLZ by designing their first e-commerce web pages, leading a large-scale rebranding project, and developing cohesive photography and typography styles.
