Astra McNealy

Supported lease-up operations for a luxury multifamily community through lead management, resident outreach, and strategic marketing initiatives Assisted in increasing occupancy through resident tours, follow-up communication, and relationship-building with prospective residents Managed social media platforms and digital marketing efforts to enhance property visibility and engagement

Leasing & Marketing Consultant (Lease-Up Property) at Embrey Management Services (2025-04 – Present)

• Supported lease-up operations for a luxury multifamily community through lead management, resident outreach, and strategic marketing initiatives
• Assisted in increasing occupancy through resident tours, follow-up communication, and relationship-building with prospective residents
• Managed social media platforms and digital marketing efforts to enhance property visibility and engagement
• Coordinated resident events and outreach campaigns to strengthen retention and resident satisfaction
• Utilized CRM and property management software to track leasing activity, applications, and prospect pipelines
• Collaborated with management on market surveys, pricing strategy, and leasing performance reporting

Leasing Manager at Southeastern Property Management (2023-08 – 2025-04)

• Supported community management in day-to-day operations, including renewals, resident communication, and administrative coordination
• Introduced post-move-in surveys to measure resident satisfaction, contributing to an increase in renewal rates from 65% to over 85% monthly
• Managed social media platforms (Instagram, Facebook, LivlyHub) to improve community marketing and online engagement
• Coordinated with management on advertising initiatives, resident events, and promotional budgets
• Conducted weekly and monthly competitive market surveys to evaluate pricing trends and market positioning
• Maintained accurate records of leasing activity, resident interactions, and operational reporting

Resident Relations Manager at Pioneer Property Management (2022-02 – 2023-08)

• Conducted property tours and assisted prospective residents throughout the leasing process
• Assisted with lease documentation, application processing, and resident communication
• Supported resident retention efforts through relationship-building and responsive communication
• Assisted with community marketing initiatives and resident engagement activities

Bachelor of Science in Industrial/Organizational Psychology – University of Central Florida (2027-12)

Associate of Arts in Psychology – Valencia College (2026-08)