Aubrey Dawkins

From overcoming devastating personal losses to enduring a career-challenging injury, Aubrey's journey is a testament to his core values of resilience, discipline, and accountability. This former Michigan State football player has consistently demonstrated an unparalleled ability to transform adversities into fuel for personal and team success. His resilience shone through when he successfully rehabilitated from a torn ACL, balancing academics and athletics, ultimately contributing to his team's Peach Bowl victory.

His discipline and time management skills are well-proven, earning him All-Academic Big Ten honors three years in a row while juggling the demands of being a Division I athlete.

This candidate thrives in environments that encourage collaborative teamwork and challenge his intellectual curiosity, energized by meaningful work that aligns with his personal growth and goals. His communication skills make him a great team player, comfortable in connecting with diverse individuals and aligning everyone towards a common objective. As a master's graduate in marketing research and analytics, he envisions himself driving strategy and fan engagement in a marketing or business intelligence role with a sports or entertainment organization.

His determination to grow and make a difference in his work, coupled with his natural ability to turn challenges into victories, make him a standout candidate for any forward-thinking organization.

Bauer Entertainment Marketing (BEM), Remote Summer 2025

Marketing & Content Strategy Intern

• Coordinated directly with client teams to align marketing deliverables with broader business objectives and editorial calendars
• Supported marketing strategy and content development for agency clients by creating high-impact digital campaigns and audience engagement initiatives, driving engagement. 
• Defined and developed platform-specific copy and visuals and translated performance data into “what/so-what/now-what” recommendations (LinkedIn, Instagram, Facebook, X). 
• Monitored and reported social engagement across platforms, producing reports that identified trends and optimized campaign strategies. 
• Built and executed email and newsletter-style campaigns with the Bandsintown platform. 
• Developed weekly KPI reports in Excel/Slides, transforming raw performance data into actionable recommendations for client campaigns. Strengthened ability to deliver clear, concise insights to stakeholders under tight timelines. 
• Conceptualize and implement thematic content series (Career Center promotions, Member Deals highlights, Event Calls for Presentations), helping clients communicate value propositions and grow their communities. 

Michigan State University, East Lansing, MI August 2020—May 2024

Student-Athlete, Football (Wide Receiver)

• Coordinated all aspects of football activities, including team meetings, travel, tutoring, film study, practices, workouts, and treatment while balancing full-time academics. 
• Collaborated with coaches and teammates to achieve team goals, fostering a high-performance mindset focused on surpassing standards set by previous players and coaches. 
• Overcame significant physical adversity, demonstrating resilience, discipline, and personal growth throughout the recovery process. 

Michigan State University, East Lansing, MI July 2025

Master of Science in Marketing Research & Analytics – STEM certified

• Program ranked #1 globally by multiple outlets 
• 3.6 GPA 

Capstone Research - MSU Athletics:

• Designed IDI guide and online survey (400+ completes), executed programming logic checks, soft-launch validation, and data cleaning. 
• Conducted significance testing, factor/cluster segmentation, and regression analysis to identify fan behaviors, and identified drivers/barriers into an executive narrative with action steps. 
• Delivered a client-ready deck that combined quant charts with verbatims to explain what resonates and why.

Other Master's Program Projects:

• Designed & analyzed surveys with real respondents, applied segmentation techniques to reveal key consumer personas, and identified high-impact market opportunities. 
• Conducted international market opportunity analysis for Lululemon, determining the best plan to expand and where using secondary research.
• Designed a social listening project to assess sentiment on Name, Image, and Likeness (NIL) in college sports using Infegy. 
• Conducted iMotions assignment to assess the perception of various designs of advertisements, determining the most effective. 
• Developed insight briefs & executive reports, transforming complex data into actionable recommendations to drive brand strategy and marketing initiatives. 
• Conducted secondary research and perceptual mapping to evaluate market opportunities and consumer preferences. 

Michigan State University, East Lansing, MI May 2024

Bachelor of Arts in Communications, Specialty: Behavioral/Social Sciences

• All Academic Big Ten (3x) 
• Utilized persuasive writing & message framing techniques to analyze contemporary issues and shape effective, audience-tailored communication strategies.
• Analyzed cross-cultural communication dynamics, exploring how race, ethnicity, and identity influence message framing, media representation, and broader societal narratives.