Aubrey Duch

Field Marketing and Commercial Activation leader with 15+ years of experience designing and executing large-scale brand programs within the beverage alcohol and CPG industries, including extensive work across the Campari America portfolio. Proven success leading California market activation strategies, managing distributor and agency partnerships, and executing integrated commercial calendars that drive brand growth, consumer engagement, and measurable ROI. Deep understanding of the three-tier system, on- and off-premise activation strategy, and field execution standards across California, with demonstrated success aligning Sales, Brand, Distributor, and Agency stakeholders.

Known for operating as a turnkey field leader capable of driving performance with minimal onboarding.

Field Marketing Manager, Northern California at SoHo Experiential (2024-09 – Present)

• Manage 400+ annual activations across on- and off-premise channels including samplings, retail merchandising, trade events, and large-scale consumer engagements.
• Lead recruitment, training, and performance management for 70+ brand ambassadors supporting Campari portfolio programs.
• Partner with client stakeholders to execute market-level commercial plans, activation calendars, and brand initiatives.
• Oversee logistics planning including vendor coordination, POS distribution, staffing models, and event execution standards.
• Track and analyze KPIs including consumer engagement, sampling conversion, and program performance to provide actionable insights.
• Conduct regular field audits to evaluate execution quality and implement corrective improvement strategies.

Field Marketing Manager, California at Havas Formula (2021-07 – 2023-08)

• Directed hiring, onboarding, and management of 60+ brand ambassadors supporting statewide sampling and promotional initiatives.
• Collaborated with Brand, Sales, and agency leadership to design and implement activation strategies aligned with commercial priorities.
• Delivered performance insights, field recaps, and execution reporting to client and internal stakeholders.
• Supported distributor-aligned programming and ensured field teams maintained brand standards across multiple markets.
• Served as escalation point for operational challenges, maintaining program continuity and execution quality.

Sales & Events Lead, Northern California at Local Brewing Co. (2020-02 – 2022-05)

• Managed full sales cycle including distributor coordination, account acquisition, and relationship management.
• Secured key chain placements including Whole Foods, Total Wine, and BevMo.
• Planned and executed consumer tastings, retail promotions, and brand events that increased product visibility and trial.
• Supported marketing strategy through digital campaigns and event-driven brand awareness programs.
• Consistently exceeded monthly revenue targets during highly competitive COVID-era market conditions.

Assistant Field Marketing Manager, Northern California at RXBAR (2017-06 – 2019-09)

• Managed 16-member ambassador team and oversaw event scheduling, budgeting, asset distribution, and payroll.
• Supported regional marketing calendar planning and grassroots brand expansion programs.
• Promoted rapidly based on performance, leadership ability, and operational execution strength.
• Established new brand partnerships across the Bay Area through targeted event and sampling programs.

Independent Marketing Contractor at Independent Marketing Contractor (2011-06 – Present)

• Executed brand activations for 50+ national agencies representing premium consumer and beverage brands including the Campari portfolio, Fireball, Clase Azul, Heineken, Budweiser, Modelo, and Red Bull.

Bachelor of Arts in Communication Design – Media Arts – California State University, Chico