Founder & Content Strategist at Independent Formula 1 Content Account (@aubreykern) (2026-02 – Present)
- Built and operate a Formula 1 content account from zero to 15K+ followers, combining short-form video and carousel strategy to drive F1-specific storytelling and fan engagement
- Generated 1M+ organic views and 150% audience growth in under two weeks on a 2x-daily publishing cadence, with zero paid spend
- Developed content pillars, hook strategy, and SEO-optimized captions for F1 fan culture; manage community engagement to sustain reach and retention
Creator Operations and Talent Manager at Disciple House Creative (2022-01 – Present)
- Run day-to-day operations for a 20+ creator roster across simultaneous campaigns, juggling shifting priorities and multiple stakeholders without missing deadlines
- Built onboarding, tracking, and performance systems that turned ad-hoc creator workflows into a repeatable operating model
- Coordinate real-time content execution during high-volume, time-sensitive windows
- Track creator output against engagement benchmarks and surface insights to shape future content strategy
Influencer and Creator Partnerships Manager at REACH Los Angeles (2025-12 – 2026-04)
- Identified, recruited, and onboarded creators for a live-streaming talent roster, managing the full pipeline from scouting through activation.
- Provided daily coaching and strategic guidance to assigned creators to maximize content performance and broadcasting revenue.
- Negotiated contracts and partnership terms, aligning creator opportunities with brand and program goals, directly applicable to managing F1 creator/UGC partnerships.
- Recruited and onboarded additional agents and managers to expand network infrastructure and support.
TikTok Talent Manager at Recapture Livestream (2023-01 – 2025-12)
- Scaled a community of 150+ content creators across TikTok and Instagram through structured coaching and mentorship, achieving an 80% retention rate.
- Drove audience and income growth through performance-based talent strategy and ongoing optimization of creator output.
- Negotiated contracts and brand partnerships, balancing creator interests with partner/brand objectives.
Personal Assistant/Operations Manager (Concurrent) at High Profile Clients (2018-01 – 2025-12)
- Managed travel, scheduling, logistics, and live event coordination for high-profile clients, handling multi-stakeholder workflows under constant time pressure
- Maintained operational stability and solved problems in real time amid shifting priorities
- Upheld strict confidentiality under NDA while coordinating sensitive, high-trust operations
Marketing Manager at Ignite Texas, Rent Heron, Mo-Ranch Summer Camp (2021-01 – 2022-12)
- Directed social and digital campaigns across Facebook, Instagram, and TikTok, building content calendars that grew brand visibility and audience engagement.
- Collaborated with leadership and cross-functional teams to align messaging, creative, and community strategy across multiple organizations.
- Produced photo/video content and managed campaign execution from concept through publication and performance reporting.
