Axum Belay

Creative and adaptable Marketing and Media Design student with experience in branding, customer engagement, retail operations, and collaborative design projects. Skilled in Adobe Illustrator, AI-assisted content creation, visual storytelling, and team-based creative development through international study abroad experiences. Eager to apply creative, analytical, and collaborative skills to marketing, branding, digital media, and customer experience roles.

Educator at Lululemon (2025-10 – Present)

• Delivered personalized guest service and product recommendations based on fit, function, and needs.
• Supported inventory management, restocking, and merchandising to maintain an organized sales floor.
• Processed purchases, returns, exchanges, and online orders with accuracy and efficiency.
• Helped manage high-volume holiday traffic while supporting fitting rooms and team needs.
• Built strong guest relationships through clear communication and problem-solving.

Program & Activity Leader (Internship/Volunteer) at Girl Scouts of San Marcos (2025-09 – Present)

• Planned and led creative badge activities for Girl Scout troops across multiple age groups.
• Organized materials, group events, and hands-on learning projects.
• Communicated with parents and troop leaders to coordinate schedules and activity needs.
• Built teamwork, creativity, and problem-solving through engaging lesson plans.

Key Leader at Knix (2021-11)

• Built strong client relationships and supported repeat business.
• Mentored new team members and helped develop skills on the floor.
• Resolved customer concerns and supported a positive guest experience.
• Collaborated with leadership to improve team communication and operations.

Retail Sales Associate at Macy's (2021-10 – 2021-12)

• Assisted customers with product questions, selections, and purchases.
• Maintained a clean, organized sales floor and supported store presentation.
• Processed purchases, returns, exchanges, and reward sign-ups.
• Resolved customer concerns while following store policies and procedures.

Document Control Assistant at Oasis Materials Company (2019-06 – 2019-08)

• Supported confidential document handling and record organization.
• Maintained accurate file systems and updated records as needed.
• Archived outdated documents and helped improve workflow efficiency.

Document Control Assistant at Oasis Materials Company (2018-06 – 2018-08)

• Protected confidential information by following document security protocols.
• Improved organization through a more efficient filing system.
• Kept records current, accurate, and easy to access for reporting needs.
• Reviewed documents for completeness and tracked revisions carefully.

Study Abroad Program in Media – HdM University of Stuttgart Media (2026-01)

Bachelor of Arts in Art, Media & Design Major; Marketing Minor – California State University San Marcos (2020-09)