SEO Content Strategist at Adam by Tyms (2025-09 – 2026-02)
Owned the end-to-end SEO content production pipeline, including ideation, keyword research, content briefing, editorial review, publishing, and post-publication optimisation.
- Owned the end-to-end SEO content production pipeline, including ideation, keyword research, content briefing, editorial review, publishing, and post-publication optimisation.
- Authored 5 high-performing, search-optimised blog posts contributing to 30% of monthly recurring revenue (MRR) through conversion-focused keyword targeting and strategic content structuring.
- Improved domain visibility by 60% via structured keyword research and on-page SEO optimisation.
- Developed performance reporting dashboards to track engagement, traffic, and conversion metrics across content channels.
- Collaborated with design and product teams to align content with campaign objectives and user journey goals.
- Leveraged AI-assisted research and drafting workflows to maximise productivity while maintaining high editorial standards.
Marketing Assistant at Intense Group (2024-06 – 2025-07)
Created multi-channel content across blogs, email campaigns, social media, and paid ads to drive lead generation and brand growth.
- Created multi-channel content across blogs, email campaigns, social media, and paid ads to drive lead generation and brand growth.
- Developed and executed Mailchimp email campaigns that converted leads into high-ticket sales, contributing 50% to annual revenue.
- Produced persuasive ad and landing page copy that increased campaign engagement by 22%.
- Designed storytelling-driven social content that boosted share of voice by 30% and improved engagement by 10% MoM.
- Collaborated with the marketing lead to conceptualize campaign ideas and create content for billboards and banners across three universities.
- Managed structured content calendars to ensure consistent messaging across channels and marketing teams to ensure copy complemented visual assets and campaign strategy.
SEO Content Writer & Social Media Manager at Hostel.ng (2023-01 – 2024-05)
Designed and executed a scalable SEO content strategy that grew organic traffic significantly while managing social media presence.
- Designed and executed a scalable SEO content strategy that grew organic traffic from ~500 to 20,000+ monthly visits within six months.
- Published and optimised 25+ high-intent SEO articles ranking on Google's first page and earning long-term backlinks.
- Managed blog structure, internal linking, and page optimisation to improve dwell time by ~35%.
- Combined SEO and visual-first content approaches to accelerate conversions for accommodation listings.
- Created and executed weekly social content calendars, increasing engagement by ~40% and follower growth by ~160%.
