Barbara Kaplan

I have experience creating engaging content and managing social media for businesses, with a passion for branding and showcasing products in a way that connects with customers. Through my photography business, I create high-quality visuals, produce Reels, manage websites, and handle client communication from start to finish.

Social Media Manager & Sales - Mini Melissa, Girota's & Adoleta

(2017-01 - 2021-12)

• Created engaging social media content (videos, images, posts) to increase brand visibility.
• Assisted customers in-store, providing personalized service and building strong client relationships.
• Planned and managed social media content calendars, ensuring consistent and on-brand communication across platforms.
• Photographed products and created visually appealing content to showcase new collections and promotions.
• Promoted new arrivals, special offers, and store events through social media and direct client communication.

Au Pair - Au Pair in America

(2022-01 - 2023-12)

• Multilingual Communication
• Strengthened customer service and relationship-building abilities by fostering trust, clear communication, and reliability.
• Demonstrated adaptability, organization, and time management by coordinating daily schedules and responsibilities.

Business Owner - Barbara Vasmont Photography

(2023-01 - 2025-12)

• Client-focused photography services (portrait, event, branding, etc.)
• Delivered high-quality visual content under tight deadlines
• Managed client communications, contracts, and galleries via Pixieset CRM
• Developed and executed social media content calendars (Instagram and Facebook)
• Analyzed performance metrics to optimize digital strategy

Associate Degree - Marketing - LCCC (2028-12)

Certification - Data Analysis - Google