Bashir Asimegbe

Packaging Development Executive with 20+ years of global FMCG/CPG experience spanning packaging innovation, engineering, commercialization, supplier development, sustainability and operational excellence. Proven ability to translate consumer, business and technical requirements into scalable packaging solutions while partnering across R&D, Operations, QA, Marketing, Sales, Finance, Procurement and Supply Chain. Strong track record delivering multi-million-dollar savings, sustainable packaging improvements, eCommerce/dCommerce breakthroughs and end-to-end project execution.

Experienced across primary and secondary packaging materials, flexible packaging processes, equipment qualification, testing/validation, artwork development and supplier capability building.

Group Head / Principal Packaging Development - Procter & Gamble (P&G) - Multiple Global Locations (United States)

(2019-01)

• Lead global packaging strategy and development across business categories, balancing consumer experience, manufacturability, sustainability, cost and regulatory requirements.
• Drive packaging innovation and dCommerce breakthroughs, developing scalable solutions that improve package performance and support changing customer and market needs.
• Partner with Product Development/R&D, Operations, QA, Marketing, Sales, Finance, Procurement and Supply Chain to align packaging solutions with business strategy and end-to-end execution requirements.
• Lead supplier and manufacturer relationships, including sourcing decisions, capability development, technical evaluation, commercial negotiation and supplier performance against quality, cost and sustainability expectations.
• Establish packaging sustainability metrics and provide data-driven insights to senior leadership on material usage, environmental impact, innovation pipeline and progress toward sustainability objectives.
• Lead and mentor packaging designers and engineers, building technical capability, collaboration and a culture of innovation and continuous improvement.

Senior Manager, Packaging Development & Business Lead - Procter & Gamble (P&G) - Multiple Global Locations (Sub Saharan Africa)

(2005-01 - 2018-12)

• Developed and optimized packaging for new and existing products, ensuring functionality, quality, shelf appeal, manufacturability and alignment with consumer and business requirements.
• Led cross-functional global packaging programs with R&D, Marketing, Procurement, Manufacturing and Supply Chain from concept and design through testing, qualification and commercialization.
• Evaluated new packaging materials, technologies, suppliers and equipment to improve performance, cost efficiency, sustainability and supply continuity.
• Directed packaging testing and validation, including mechanical, transportation and shelf-life assessments, translating test results into design and process improvements.
• Implemented sustainable packaging strategies including lightweighting, recyclability and renewable materials while maintaining package performance and business requirements.
• Drove material optimization, design improvement and process efficiency initiatives, delivering $4.3M+ in annual savings.
• Successfully launched EOC/new packaging projects across Sub-Saharan Africa, generating $2.5M in savings and 15% gross-margin growth.
• Mentored multifunctional and multicultural teams, strengthening long-term packaging development capability and execution.

Master of Science - Packaging Professionals - Michigan State University (MSU)

Master of Business Administration - Management & Administration - University of Ife (OAU)

Bachelor of Engineering - Mechanical Engineering - University of Benin