Bayleigh Williams

Marketing and content professional with 3+ years of experience developing, managing, and optimizing digital content across web, email, and social media channels. Experienced in translating complex information from multiple subject matter experts into clear, audience-focused communications while managing high-volume content programs, competing deadlines, quality assurance, and cross-functional workflows. Skilled in content strategy, marketing copywriting, email marketing, SEO copywriting, content performance analysis, CMS platforms, Google Analytics, Salesforce Marketing Cloud, and project coordination.

Creative writer with a data-informed approach to messaging, audience engagement, and continuous content improvement.

Marketing Copywriter at Cool Brand Media (2022-10 – Present)

• Manage weekly digital content production for a statewide program covering 70–80 locations, coordinating information from 30–40 subject matter experts and ensuring accurate, consistent, and on-time delivery across web, email, and social media channels.
• Transform complex and highly varied source information into clear, engaging, audience-focused copy tailored to channel, audience needs, brand standards, and marketing objectives.
• Develop and edit digital content across web, email, and social media, maintaining consistent brand voice, messaging, tone, and editorial quality across multiple communication channels.
• Manage multiple concurrent content projects and deadlines in a fast-paced remote environment, coordinating with internal teams and external contributors to maintain efficient content workflows.
• Monitor content performance and engagement metrics using analytics data to identify trends, evaluate audience response, and inform messaging and content optimization.
• Collaborate cross-functionally with internal stakeholders and external subject matter experts to gather information, resolve content questions, streamline workflows, and deliver projects on schedule.
• Support content published through third-party digital platforms to expand audience reach, strengthen brand visibility, and support website traffic and engagement.
• Manage recurring content calendars and production schedules while balancing changing priorities, stakeholder requests, and multiple delivery timelines.
• Apply SEO copywriting and audience-focused content principles to digital communications designed to improve discoverability, engagement, and user experience.

Lead Infant Teacher at Lionheart Children's Academy (2021-10 – 2022-10)

• Managed daily operations, documentation, scheduling, and communication processes while maintaining accurate records and meeting multiple competing priorities.
• Coordinated communication among families, staff, and leadership, adapting information for different audiences while maintaining clarity, professionalism, and consistency.
• Developed structured tracking and reporting processes to organize information, monitor progress, and maintain accurate documentation.
• Managed time-sensitive responsibilities independently while collaborating with a team in a fast-paced environment requiring organization, attention to detail, and consistent follow-through.

Digital Marketing & Content Specialist at BAYLEIGH WILLIAMS (2021-10 – 2022-10)

Bachelor of Fine Arts in Creative Writing for Entertainment – Full Sail University (2019 – 2022)