Bea Rosabal

Senior bilingual copywriter with 15+ years of agency and in-house experience creating campaigns and customer communications for English- and Spanish-speaking audiences. Combines creative concepting, transcreation, localization, and sharp editorial judgment to help global brands communicate naturally across languages, cultures, and channels.

Senior Bilingual Copywriter - Norwegian Cruise Line

(2024-07 - 2026-05)

• Created integrated campaigns across email, CRM, social, paid media, web, print, and out-of-home.
• Crafted conversion-focused copy for promotions, product launches, destination marketing, and guest acquisition.
• Adapted campaigns for English- and Spanish-speaking audiences through localization and transcreation.
• Collaborated with designers, strategists, marketers, and business partners to bring creative briefs to life.
• Leveraged ChatGPT and Claude to accelerate ideation, content development, and editorial workflows without compromising quality.

Senior Communications Specialist - AvMed

(2023-12 - 2024-03)

• Created and edited marketing communications, newsletters, and digital content.
• Developed customer messaging for English- and Spanish-speaking audiences while maintaining brand consistency.

Spanish Copy Editor & Localization Specialist - Apple (via Hogarth Worldwide)

(2023-07 - 2023-10)

• Edited and localized Apple Watch and iPhone marketing content for the U.S. Hispanic market.
• Adapted messaging through localization and transcreation while preserving Apple's distinctive voice.
• Ensured linguistic accuracy, cultural relevance, and editorial consistency across high-visibility campaigns.

Independent Senior Copywriter & Editor - Self-Employed

(2016-01 - 2023-07)

• Developed campaigns, brand messaging, and customer communications for agencies and national brands.
• Delivered copywriting, editing, localization, and transcreation across travel, healthcare, technology, retail, and consumer marketing.

Bilingual Marketing Copy Editor - Baptist Health South Florida

(2021-01 - 2023-12)

• Edited, translated, and localized healthcare communications for English- and Spanish-speaking audiences.

Lead Bilingual Copy Editor & Language Specialist - Marca Miami Advertising Agency

(2013-01 - 2016-01)

• Led quality control for Spanish-language advertising across digital, print, broadcast, and web campaigns.
• Supported H&R Block, DISHLATINO, NASCAR, and Subway through translation, transcreation, adaptation, and backtranslation.

Bachelor of Fine Arts - Advertising - Pratt Institute