Ben Cruz

Detail-oriented and results-driven Multi-Unit Manager with 10 years of comprehensive experience in retail sales, customer service, and team management. Proven track record of driving revenue growth, optimizing operational efficiency, and building high-performing leadership teams. Expert in relationship building, personnel development, and strategic multi-unit oversight within fast-paced commercial environments.

Multi-Unit Manager - Planet Fitness - Sonoma County, CA

(2025-01)

• Direct daily club operations, cleanliness standards, and regulatory compliance across all regional locations to ensure a consistent, premium member experience.
• Maintain full P&L accountability, consistently meeting or exceeding monthly and annual EBITDA targets through proactive cost controls and revenue generation.
• Drive robust year-over-year membership growth by designing and executing highly effective local marketing campaigns.
• Recruit, mentor, and train Club Managers and Assistant Managers, establishing a strong internal talent pipeline for future leadership progression.
• Reduced front desk staff turnover significantly by implementing structured employee recognition programs and clear career development pathways.
• Achieve top-tier performance and audit marks across all regional locations during corporate evaluations.

Store Manager - Verizon & T-Mobile - Santa Rosa, CA

(2016-01 - 2025-01)

• Oversaw all facets of retail operations, including high-volume sales, inventory management, asset protection, and visual merchandising.
• Developed and executed targeted local sales strategies to continuously expand the customer base and exceed revenue benchmarks.
• Supervised, coached, and motivated sales associates, implementing new training procedures to elevate individual closing ratios and service quality.
• Optimized team productivity and operational agility by conducting regular performance updates, strategic reviews, and skill-building workshops.