Digital Marketing Account Manager at CMH Group (2021-02 – Present)
Lead digital marketing initiatives across multiple automotive brands, including Nissan, Mitsubishi, Jaguar, Land Rover, Volvo, Proton, and Foton.
- Develop and execute integrated digital marketing strategies across multiple automotive brands.
- Manage Google Ads, SEO, PPC, email marketing, CRM, and social media campaigns.
- Produce SEO-focused blogs, newsletters, website content, and marketing collateral.
- Manage dealership websites, digital assets, and online customer journeys.
- Plan and execute promotional campaigns, vehicle launches, and customer events.
- Build and maintain annual marketing calendars aligned with OEM objectives.
- Negotiate and manage media buying across digital, print, and radio platforms.
- Monitor campaign performance using Google Analytics and GA4 to optimize ROI.
- Manage marketing budgets and advertising spend.
- Conduct market research and competitor analysis.
- Generate qualified sales leads through digital campaigns and CRM optimization.
- Collaborate with dealership management, OEM partners, and suppliers to deliver marketing initiatives.
- Manage marketplace listings and third-party automotive platforms.
- Support recruitment marketing, internal communications, and employer branding initiatives.
- Train dealership teams on marketing systems, digital platforms, and lead management.
- Consistently achieve marketing KPIs while strengthening brand visibility and customer engagement.
Digital Marketing & Business Development Manager at medlitix (2025-10 – Present)
Develop and execute digital marketing strategies that strengthen brand awareness and support business growth within the healthcare industry.
- Generate qualified B2B leads through Google Ads, LinkedIn Ads, Meta Ads, SEO, PPC, email marketing, and content marketing.
- Serve as the marketing liaison between leadership, sales, physicians, and operational teams to ensure accurate product positioning and consistent brand messaging.
- Collaborate with Digital Marketing, Product, and Business Development teams to deliver integrated marketing campaigns.
- Develop SEO-optimized website content, physician resources, landing pages, blogs, newsletters, and promotional materials.
- Maintain a deep understanding of customer behaviour, market trends, competitive activity, and healthcare industry developments to inform marketing strategy.
- Support product marketing initiatives and ensure digital content aligns with brand standards and messaging guidelines.
- Build and optimize lead generation campaigns, marketing automation workflows, and customer nurturing programs.
- Monitor campaign performance using Google Analytics (GA4), Google Tag Manager, SEO tools, and reporting dashboards.
- Analyze campaign data and provide strategic recommendations to improve conversion rates and return on investment.
- Ensure all marketing activities comply with HIPAA requirements and healthcare industry regulations.
- Plan, coordinate, and promote conferences, trade shows, webinars, exhibitions, and healthcare networking events.
Freelance Digital Marketing Consultant at Freelance Digital Marketing Consultant (2024 – Present)
Provide strategic digital marketing services for businesses across healthcare, retail, events, and e-commerce. Clients include: Belly Marketing, Florida Event Décor, CubeSmart, Thorsten Rings, Larson Jewelers, Foton South Africa.
- Managed Google Ads campaigns for 13 businesses across multiple industries.
- Developed lead generation strategies that increased qualified customer enquiries.
- Planned and executed email marketing campaigns and automated customer journeys.
- Managed LinkedIn, Facebook, Instagram, and Google advertising campaigns.
- Produced SEO-optimized blogs, website content, landing pages, and marketing collateral.
- Built marketing dashboards and performance reports using Google Analytics and GA4.
- Improved campaign performance through continuous optimization, audience segmentation, and A/B testing.
Google Ads & Marketing Manager at Belly Marketing | Florida Event Décor (2024-11 – 2025-04)
- Managed Google Ads campaigns for 13 businesses across multiple industries.
- Developed digital marketing strategies to increase qualified leads and online sales.
- Managed PPC campaigns, SEO, email marketing, and social media advertising.
- Created landing pages, blogs, newsletters, and automated email campaigns.
- Managed client relationships, budgets, and campaign reporting.
- Coordinated marketing campaigns for trade shows, corporate events, and product launches.
- Produced monthly performance reports using Google Analytics and advertising platforms.
Digital Marketing Account Manager at Thorsten Rings | Larson Jewelers (2024-06 – 2024-10)
- Managed PPC campaigns, SEO, email marketing, and website optimization.
- Improved advertising performance through A/B testing and audience targeting.
- Developed lead nurturing campaigns using CRM and marketing automation.
- Managed social media advertising and content strategies.
- Produced analytics reports and marketing recommendations to improve ROI.
Google Ads & Marketing Manager at CubeSmart Self Storage (2025-06 – 2026-02)
- Developed and executed digital marketing strategies to increase brand awareness, occupancy, and customer acquisition.
- Managed Google Ads, Meta Ads, PPC, email marketing, SEO, and social media campaigns.
- Created content, landing pages, and email campaigns to generate qualified leads.
- Tracked campaign performance using Google Analytics (GA4) and Google Tag Manager, optimizing ROI through data-driven insights.
- Conducted market research and competitor analysis to identify growth opportunities.
- Collaborated with cross-functional teams to deliver marketing initiatives aligned with business objectives.
- Produced monthly performance reports and strategic recommendations to improve marketing effectiveness.
Digital Marketing Strategist at All Cars Pinetown (2020-01 – 2020-01)
- Developed integrated digital marketing strategies.
- Managed Google Ads, SEO, social media, and email marketing.
- Improved website performance and lead generation.
- Managed campaign budgets and performance reporting.
Team Leader at Ignition Group (2013 – 2019)
- Led, coached, and developed a team of 28 consultants.
- Managed recruitment, onboarding, performance management, and training.
- Monitored KPIs and improved operational performance.
- Worked closely with HR and senior management to support business objectives.
