Ber-Tia Barron

Commercial executive with 15+ years of experience leading licensing, brand management, and retail growth across luxury, entertainment, and consumer brands. Proven track record generating $60M+ in licensing revenue, negotiating complex multi-million-dollar agreements, and driving brand expansion through strategic partnerships and growth initiatives.

Senior Vice President Brands - Authentic Brands Group

(2015-09 - 2026-05)

• Led licensing & commercial strategy across a portfolio of luxury, consumer and retail brands
• Structured and negotiated high impact licensing, distribution and partnership agreements
• Owned P&L across multiple brand verticals, driving profitability, operational performance and retail expansion
• Directed multi-channel distribution strategies across wholesale, DTC and marketplace platforms
• Led cross-functional collaboration and partner initiatives supporting commercial and brand growth

Senior Director Brand Management - Iconix Brand Group

(2007-04 - 2015-04)

• Managed licensing partners generating $40M+ in annual royalty revenue
• Negotiated licensing agreements and expanded category distribution
• Led multi-channel growth initiatives across wholesale channels

Brand Manager - Roc Apparel Group

(2003-09 - 2007-04)

• Managed licensing and marketing initiatives for Shawn 'Jay-Z' Carter
• Oversaw portfolio of 30 licensees and distributors
• Directed brand activations, retail partnerships and PR initiatives

Bachelor's Degree - Baruch College (2002-05)