Advisor to Founder CEO at Rotorcraft Acquisition Co., LLC (2024-01 – Present)
- Trusted advisor to Rotorcraft CEO for organizational, operational and financial strategy development. Chosen by CEO as key member of post-acquisition leadership team.
- Architect go-to-market and brand strategy for rotorcraft, large cabin aircraft, managed aircraft, charter and government aviation services platforms; positioning multi-operator portfolio for scalable revenue growth and investor readiness.
- Build pitch narratives and sales pipeline strategy targeting business aviation, family offices, and HNWI segments to accelerate capital raises and deal flow.
- Create founder-led selling assets (value proposition, pitch narrative, objection handling) to improve sales velocity and consistency.
Thought Leadership & Executive Brand Builder at She Writes Press (Simon & Schuster) (2020-01 – 2023-12)
- Published Happy AF with national retail distribution across Amazon, Apple Books, Barnes & Noble, and Target, strengthening executive visibility and market authority.
- Grew engaged reader community through keynote events, podcasts, and social media campaigns, increasing personal brand reach and inbound consulting opportunities.
Sales Director, Private Jet Membership at JetSuite, LLC (2015-01 – 2019-12)
- Closed 100+ jet membership contracts ($50K–$500K) with C-suite executives and UHNW clients, generating $6M+ in new revenue.
- Drove 20–30% YoY revenue growth through strategic account expansion, referral-based selling, and proactive portfolio management.
- Built a repeatable prospecting and referral engine across 25K+ contact CRM database; maintained disciplined pipeline management and forecasting.
- Served as trusted advisor, synthesizing market and competitor intelligence to increase client retention and multi-aircraft wallet share.
Freelance Brand & Marketing Consultant at Miava, LLC (2008-01 – 2014-12)
- Advised consumer brands on positioning and go-to-market strategy, supporting successful product launches and incremental revenue from new channels.
Chief Brand Management Officer at New Sunshine Inc. (2007-01 – 2008-12)
- Led brand strategy and commercial execution for nine brands generating $120M+ in annual revenue; directed cross-functional teams across marketing, sales, and product.
- Orchestrated 40+ product launches, aligning GTM, channel, and pricing strategies to accelerate category growth and strengthen distributor partnerships.
Executive Vice President at Designer Skin (2000-01 – 2007-12)
- Scaled annual revenue from $700K to $30M in seven years while maintaining 20% profit margin through disciplined forecasting, pricing strategy, and operational rigor.
- Established company as #1 indoor tanning brand in U.S. by building differentiated brand, optimizing product portfolio, and elevating customer experience.
- Executed 60+ trade shows and distributor seminars across U.S. and Europe to drive demand generation, loyalty, and partner enablement.