Independent Consultant, Business Development & Strategy - Elite Consulting - Toronto, Ontario
(2020-01)
- Led commercial strategy and partnership development for Saudi and Canadian firms, exploring digital, financial, and cross-border opportunities.
- Identified, qualified, and advanced new revenue opportunities from early discussion through negotiation and partnership structuring.
- Advised executives on pricing, positioning, go-to-market strategy, and stakeholder alignment.
- Maintained structured opportunity pipelines, forecasts, and executive reporting.
- Acted as primary relationship owner with founders, investors, and senior decision-makers.
Digital Banking Advisor / Senior Banking Advisor - Royal Bank of Canada - Toronto, Ontario
(2020-07 - 2025-01)
- Managed relationships within a client portfolio totaling over $25M in assets, maintaining CRM documentation, action plans, and follow-up workflows.
- Collaborated with Wealth, Mortgage, and Business Banking teams to coordinate client solutions, streamline processes, and support cross-functional planning.
- Participated in the RBC eXperience Pilot Project, shaping remote-first client engagement strategies and digital client journeys.
- Prepared client briefs, onboarding summaries, and meeting notes to support planning sessions and internal advisory discussions.
- Conducted financial literacy workshops for community organizations, strengthening engagement and outreach.
- Represented RBC at community and industry events, increasing client connection and brand presence.
- Maintained a 96% NPS in 2023, reflecting consistency in relationship-building and advisory delivery.
Sales Manager / Business Development Manager - Italian Concept - Jeddah, Saudi Arabia
(2013-08 - 2019-08)
- Led market entry strategy through competitive analysis of products, services, and industry trends.
- Led business development initiatives including contract preparation, vendor negotiations, and compliance supporting a project portfolio valued at $350K–$500K per quarter.
- Oversaw a sales and operations team, executing project plans aligned with financial targets and client specifications, contributing to $1.4M–$2M in annual sales revenue.
- Developed and implemented multi-year growth strategies, achieving 10–15% revenue growth within a 12-month period.
- Managed partnership initiatives, securing 8–12 new B2B clients annually and increasing regional market share.
- Represented the company at major expos, trade events, and regional conferences, leading presentations, outreach, and industry networking.
- Integrated market research into sales and project planning to capture new opportunities and anticipate emerging design and lighting trends.
Project Accountant & Cost Control Coordinator - Elite Arabia - Jeddah, Saudi Arabia
(2011-01 - 2013-08)
- Managed accounts payable and receivable for large-scale projects.
- Coordinated project budgeting, financial tracking, vendor payments, and cost reporting for multi-million-dollar engineering and construction projects: Private Luxury Residence Compound ($40M), Matrufiah Substation Project ($32M), GALLERIA Commercial Center ($220M).
- Executed change order reviews, approval workflows, and forecast updates to ensure on-budget performance.
- Maintained comprehensive project documentation including financial files, compliance records, and progress reports.
- Processed payroll, reconciliations, and electronic deposit cycles, improving accuracy and audit readiness.
- Prepared accruals and budget justification packages for senior management and project directors.
Accountant - Casa Décor - Jeddah, Saudi Arabia
(2009-01 - 2011-02)
- Monitored financial transactions, ensuring accuracy in reporting and compliance with regulations.
- Reconciled financial statements and resolved discrepancies, supporting monthly closing cycles.
- Managed accounts payable and receivable for a portfolio of 40–60 active vendors and clients, maintaining up-to-date ledgers and payment schedules.
- Prepared monthly financial statements and supported budgeting for 3 retail showrooms.
- Provided customer support regarding billing inquiries and financial transactions.
