Bimal Cestha

SEO Analyst with expertise in crafting and executing outreach-driven link-building campaigns that secured high-authority backlinks and boosted domain authority. Skilled in leveraging SEO tools and data insights to develop newsworthy angles, pitch to publishers, and optimize outreach performance. Proven collaborator in cross-functional teams, shaping strategy and delivering measurable organic visibility growth.

SEO expert at Agencyboosterpro (2024-01 – Present)

• Led end-to-end digital PR campaigns using Pitchbox to secure high-authority backlinks, boosting domain authority and referral traffic
• Recommended changes to website architecture, content, and linking to improve SEO positions for target keywords.
• Collaborated with cross-functional teams to develop a cohesive digital marketing strategy incorporating SEO principles and media relations tactics
• Performed ongoing keyword discovery, expansion, and optimization to increase organic search footprint and drive relevant site traffic.
• Conducted thorough keyword research using industry-standard tools to identify high-potential phrases for content development.
• Provided clear and concise reports on SEO progress using data-driven insights, supporting strategic decision-making and future campaign planning

SEO expert at Digitalmarketingbro (2020-03 – 2023-02)

• Analyzed SEO outreach goals using Google Analytics and Ahrefs, then pitched findings to the marketing director, refining our approach to target high-authority coverage
• Evaluated competitor websites to identify gaps in content offerings and marketing strategies, informing our own approach to stay ahead in the market.
• Assisted in creating an SEO-focused editorial calendar for consistent content publishing that targeted relevant keywords.
• Supported social media campaigns by optimizing content-sharing techniques for increased referral traffic from social platforms.
• Optimized web pages with relevant meta tags, header tags, and image alt tags for better search engine indexing.
• Enhanced website visibility by implementing effective on-page and off-page SEO strategies.
• Monitored and analyzed website performance, providing recommendations to improve organic traffic growth.
• Assisted in executing digital PR outreach strategies to secure high-authority backlinks from industry publications
• Learned to use Google Analytics, Search Console, and Screaming Frog to track key performance metrics, enabling the team to identify SEO issues and prioritize fixes

Bachelor of Arts in Marketing Research – Neplaya High School (2015-04 – 2019-04)