Founder and CEO - A to Zen Coaching International
(2010-01)
Providing executive, leadership and personal coaching and facilitation to organizations and individuals respectively (Associate Certified Coach, International Coach Federation).
- Targeted Programs Aimed at Refining Performance
- Advancing Equity and Inclusion in the Workplace for HR Leaders and Managers
- Intentional Inclusion for People Leaders
- Creating Work-Life Integration
- Relationship Mastery
- Bringing Passion Back into the Workplace
- Mindset and Resilience
- Accelerating DEI&B
Well-Being Coaching - A to Zen Coaching International
(2010-01)
Guiding leaders and professionals holistically, while creating proactive energy
- Understanding and managing emotions, nurturing well-being
- Inculcating self-care that's interwoven with daily rituals
- Building resiliency and an empowering belief system
- Eliminating overwhelm and anxiety while creating joy and peace
Partnering Facilitator, Southern California - Global Leadership Alliance - California
(2022-04)
Partnering Facilitator for mega-projects in California, including Infrastructure, Broadband, High-Speed Rail, and more.
- Guiding High-Performing Project Teams to collaborate, communicate and work cohesively to ensure projects meet their specific goals within budget and on time.
- Workshops, Training and Executive Sessions with Leadership to maintain Team Alignment on an ongoing basis.
- Interactive and creative Sessions to foster Project Excellence and Award-Winning Projects.
- Monthly Check-In's and Tracking of Project Trend.
- Customized Focused Sessions to Address Specific Issues and Challenges.
- Helping Teams create open-communication and Partner within their own agencies, external agencies and between owner and contractor.
Global Consultant - Renaissance Marketing Group - India and USA
(2005-12 - 2009-12)
Providing marketing consultancy to corporates within India and the USA.
- Developed marketing plans & departmental processes
- Managed ad agencies, creative strategy, projects, advertising collateral, events, and web sites
- Ideated and co-concepting a corporate film for a key client
- Extensive copywriting across brands including Director speeches, profiles, brochures, advertisements, web content, press releases as well as editorials
- Served as an editor for all marketing related work, spearheading new initiatives and training ideas
- Brand Ambassador for VVIP Corporate Accounts across top Indian organizations
- Group Brand and Marketing Chief for four lifestyle brands including Courtier Fashion, Model Management & Grooming, High-End Restobar and an Elite Members-Only Lifestyle Club
- Creative Director, managing work through design, tonality to completion
- Relationship Management.
- Brand Revitalization & Elevation
- Management of PR Agencies
- Interactive Strategy
Account Director - DIREM Marketing Services Ltd.
(2004-09 - 2005-09)
DIREM is a leading direct marketing agency that specializes in one-to-one relationship marketing and loyalty programs.
- Planning and strategy on behalf of key clients
- Internal process development and enhancement across the organization
- Proactively created a 'Client Satisfaction' process across all brands.
- Involved in new business acquisitions.
- Worked closely with Client Service teams on best practices in direct marketing.
- Head of Creative and Studio Services (managing a team of ten)
- Head of Interactive Services (managing a team of two)
- Also led special initiatives within the organization such as 'Relationship Branding' best practices, introduction of a 'Transition Process' (the transformation from new business stage to relationship nurturing), Repositioning the Company Brand, and Branding of our Rewards Company
Direct Response Marketing Manager - Kaiser Permanente - Pasadena, California
(2002-06 - 2004-08)
- Built and managed relationships with our Colorado and Northwest regions
- Market planning and campaign development, budget management and media mix optimization
- Managed close partnerships with top advertising agencies to build effective and integrated campaigns for direct response lead generation efforts
- Worked in conjunction with high-functioning teams to ensure effective partnerships with media and production houses, call-centers, marketing, communications, legal and regulatory departments
- Team Lead in developing direct response television advertising for various product lines
Senior Marketing Communications Project Manager - Kaiser Permanente - Pasadena, California
(2002-06 - 2004-08)
- Managed advertising agencies, design firms, copywriters, and freelancers locally and across the country
- Handled corporate ad campaigns solely such as DRTV, radio, direct mail, shared mail, and I-media
- Involved in training efforts and education inside the organization including presentations to Sr. Management
- Drove research efforts such as focus groups to ensure research-based best practices were implemented
- Created many overall department processes aligning brand efforts within direct response advertising
Account Manager - Direct Partners - San Francisco, California
(2000-06 - 2001-12)
- Drove direct and interactive advertising efforts for .com and high-tech clients
- Managed client expectations, high-level projects, scheduling and budgets through various departments such as creative, traffic, and production
- Charged with managing and writing creative briefs and working with copywriters and designers through a telecommuting office setup
- Demonstrated proactive process enhancement to ensure long-term relationships with clients
Associate Advertising Manager - Automobile Club of Southern California
(1997-04 - 2000-04)
- Managed the travel-advertising department including budgets, projects, meetings, reports, and freelancers
- Had close to 70 projects in production completed on their target or completion date
- Worked closely with several different product managers to market specific travel product lines of business
- Supported efforts across California, Texas, New Mexico, and Hawaii and educated our partners on campaign strategy and execution
Advertising Analyst - Automobile Club of Southern California
(1997-04 - 2000-04)
- Developed and managed corporate ad campaigns with strategic travel partners focusing on cruise and tour, hotels and attractions, air-car-rail, and travel publications such as Disney, Crystal Cruises, Silversea, The Hyatt, The Marriott Hotels, American Airlines, etc.
- Managed upscale and niche campaigns that included development of various print ads, brochures, inserts, posters and direct mail campaigns
- Worked closely with ad agencies and publications to ensure proper creation and execution of ads on behalf of partners
- Was also involved in assisting district offices on local advertising efforts, copywriting and selling concepts within the organization
