Writer & Editor - Freelance - San Diego, CA (Remote)
(2023-08)
- Completed the final round of copy edits of Knowing the West: Visual Legacies of the American West for Rizzoli Publishing (New York). Formatted in the Chicago Manual of Style.
- This historical work focuses on the art and culture of the American West and presents richly diverse artwork by more than thirty-five distinct Native American nations. Here, their unique work is shown alongside non-Native artists from the late eighteenth to early twentieth centuries.
- Write blogs, articles, website copy, and other communications/content.
Content Strategist - (W)RIGHT ON COMMUNICATIONS - San Diego, CA
(2024-10 - 2025-03)
- Owned social media efforts (editorial calendar strategy, execution, analytics, community management, and accounting for all partners).
- Wrote blogs, articles, website copy, one-pagers, and other content as needed. Pull data from Google Analytics, Sprout Social, and other platforms to ensure that clients' established KPIs are exceeded.
- Aided in the onboarding of new accounts. Set KPIs and mutual goals, ensure that branding and messaging guides are set up/adhered to.
- Supported account leads via events, meetings, webinars, and other industry-forward representation.
- Part of PRSA's "PR Team of the Year" in 2024.
Digital Content Specialist - CDC Small Business Finance, Momentus Capital - San Diego, CA (Remote)
(2022-10 - 2023-08)
- Led content creation and editing for the CDC website, enhancing visibility and engagement through SEO and data-driven strategies.
- Oversaw digital projects from start to finish, ensuring they meet creative and strategic goals.
- Produced diverse content, including one-pagers and press releases, to meet stakeholder needs.
- Partnered with the Director of Marketing and creative teams to complete complex projects.
Digital Content Specialist - SDG&E - San Diego, CA (Remote)
(2020-09 - 2022-03)
- Functioned as Lead Website Publisher and Digital Content Specialist to provide creative and engaging writing/content development with an ability to write with a brand voice (in AP Style).
- Demonstrated the ability to stay abreast of emerging digital, social media, and website trends and technologies, as well as appropriately incorporating them into SDG&E marketing programs.
- Spearheaded all social media/website content and data archive management.
- Developed and executed a digital content strategy and roadmap to support SDG&E's programs and events.
- Utilized social media management platforms to schedule and manage content calendars across all social media platforms.
- Collaborated with the Marketing team to develop and maintain website content (a WordPress site).
Business Manager & Managing Editor - 101 Network - San Diego, CA
(2019-04 - 2020-03)
- Served in a creative role to refine content production processes for History 101 and Vacation 101 websites.
- Catapulted Facebook following to 310K while responsible for $880K profit/generating 55.7M sessions for History 101.
- Recruited, on-boarded, and managed freelance writers for all company sites.
Editor - La Jolla Village News - San Diego, CA
(2016-11 - 2019-02)
- Directed, managed, and designed all La Jolla Village News editions.
- Copy edited weekly and bi-weekly publications: The Peninsula Beacon and Beach & Bay Press for the San Diego Community Newspaper group.
- Contributed four to six articles per 28-page edition.
- Recognized for first prize in the "Breaking News, Fine Arts" category at the 2017 San Diego Press Club Awards.
