Bourne CDiane

Results-driven business development professional with a proven track record of driving revenue growth, expanding market presence, and forging strong client relationships across healthcare, technology, and manufacturing sectors. Expertise in sales strategy execution, consultative selling, lead generation, and multi-team collaboration. Adept at identifying new business opportunities, negotiating high-value contracts, and optimizing sales pipelines through data-driven strategies.

Proficient in CRM tools, including Salesforce and HubSpot, with extensive experience in process improvement and customer relationship management. Passionate about delivering strategic business solutions that drive long-term profitability and client satisfaction.

Business Development Specialist (Remote) - AVODAHMED - Orlando, FL

(2024-07)

Spearheaded strategic initiatives to identify and secure new business opportunities, contributing to increased revenue streams. Developed solid relationships with key clients, enhancing brand positioning and market presence. Collaborated cross-functionally with sales, marketing, and operational teams to streamline business development efforts and optimize sales strategies.

• Exceeded revenue targets by 28% through effective execution of sales strategies.
• Developed and implemented a market strategy resulting in expansion into 16 new healthcare sectors.
• Generated and qualified 100+ leads per quarter, resulting in a 17% conversion rate to long-term customers.
• Identified and implemented new service offerings, contributing to a $275K% increase in overall revenue.

Business Development Representative (2019 – 2021) | Senior Business Development Representative (Hybrid) (2021 – 2024) - RELAYMED - Winter Park, FL

(2019-07 - 2024-03)

Spearheaded business development initiatives to expand market presence and drive revenue growth for medical technology solutions. Cultivated strong relationships with key stakeholders, including healthcare providers and technology partners, to accelerate business opportunities. Collaborated with sales, marketing, and product teams to develop business strategies and optimize client engagement.

• Consistently exceeded sales targets, securing an average deal value of $18K in annual recurring revenue within 60-days.
• Proactively targeted new businesses by cold calling to include Federally Qualified, Community, Rural, and Tribal health centers and primary care, urgent care, urology, and internal medicine practices.
• Generated 85% of business through outbound efforts, supplemented by partner referrals, social media, and industry trade shows.
• Implemented a data-driven sales process in HubSpot to optimize lead conversion and pipeline management.
• Led a team of 3 BDRs during COVID driving collaboration with Account Executives and product marketing teams.
• Spearheaded the adoption of an innovative application that delivered real-time test results, eliminated transcription errors and lab billing omissions, optimized staff efficiency, reallocating resources to critical tasks, and Automated Quality Control tracking.

Technical Sales Consultant - ABH-US CONTAMINATION CONTROL SOLUTIONS - Orlando, FL

(2017-10 - 2018-11)

Managed a diverse portfolio of products specializing in contamination control for high-tech manufacturing across industries such as pharmaceutical, semiconductor, defense, healthcare, and biotech. Advised clients on advanced filtration and cleanroom technologies, optimizing operational efficiency and compliance. Delivered technical presentations and product demonstrations to support informed purchasing decisions.

• Enhanced business positioning by securing company registrations with SBA, Bio Florida, and the Central Florida Manufacturing Association while executing a targeted territory expansion strategy.
• Established key vendor relationships with acute care hospitals and medical manufacturers, driving market penetration in the healthcare sector.

Territory Account Manager - BUSSE HOSPITAL DISPOSABLES - Hauppauge, NY

(2014-11 - 2017-07)

Managed sales and business development across Florida, driving revenue growth for medical disposable products. Cultivated and strengthened relationships with hospitals, healthcare facilities, and distributors to expand market presence. Delivered strategic sales presentations, negotiated contracts, and provided product training to healthcare professionals.

• Drove consistent territory growth by expanding relationships with national, regional, and local distribution networks, strengthening market presence in Ambulatory Surgery, Urgent Care, and Pain Management sectors.
• Achieved 98.8% of sales target in FY 2015 and surpassed goals by reaching 114% in FY 2016.
• Secured high-value contracts, including a Regional Pain Management Group, generating $80K in early FY 2016-2017 with a forecasted growth of $130K for FY 2017-2018.
• Developed a strategic partnership with the Spinal/Pain Division of a Global Medical Device Manufacturer, leading to $175K in projected revenue for 2017-2018.

Territory Account Manager – Interventional Specialties (Remote) - CAREFUSION (Formerly Cardinal Health | BD) - Orlando, FL

(2007-06 - 2014-06)

Managed a $2.3M sales territory, driving growth across Acute Care Hospitals, Ambulatory Surgery Centers, Imaging and Cancer Centers, and physician offices. Cultivated and strengthened relationships with key decision-makers, including physicians, hospital executives, and procurement teams, leading to increased market share and revenue growth. Developed and executed strategic sales plans, exceeding quotas through solution-based selling, clinical education, and competitive positioning.

Conducted product training and in-servicing for healthcare professionals, ensuring proper utilization and patient outcomes. Led high-impact sales presentations and negotiations, securing profitable contracts and long-term partnerships.

• Achieved top-tier sales performance, consistently exceeding quotas (100.1%–103.7% in FY 2011-2013; 98.5%–99.7% in FY 2007-2010) and surpassing 128% of annual goals in FY 2012.
• Spearheaded the launch of a new safety product line, securing placements in key accounts and exceeding unit targets by 184%.
• Strengthened partnerships with GPOs, IDNs, and distribution networks (Cardinal Health, Owens & Minor, PSS, McKesson), driving compliance and expanding market share.
• Led training initiatives on clinical procedures and industry terminology, enhancing team effectiveness.
• Recognized with multiple sales awards and performance bonuses for exceptional sales execution and presentation skills.

Veterinary Technology - Veterinary Technology - Saint Petersburg College