Brad Hasselblad

Results-driven Senior Data Analyst with 10+ years of experience transforming complex data into actionable business intelligence. Proven track record of building executive-level reporting systems, driving product profitability analysis, and delivering data quality frameworks at enterprise scale. Expert in SQL, Tableau, SAS, and Snowflake with an MBA from the University of Arizona.

Senior Data Quality Analyst at Citibank (2024-11 – Present)

• Partnered with the Enterprise Chief Data Office to author procedure guidelines and standards governing Data Certification and Data Quality management across the organization.
• Engineered analytical methods to detect data patterns and surface quality deficiencies across multiple enterprise data sources, accelerating root-cause identification.
• Drove Data Quality resolution strategies, reducing recurring data integrity issues and strengthening downstream reporting accuracy.

Lead Data Analyst at TIAA (2021-09 – 2025-03)

• Delivered analytical tools and insights to Product Management teams that identified key drivers of money movement, directly supporting product retention and acquisition strategy.
• Built standardized reporting suite for business partners covering client experience metrics, investment product performance, and fund-flow analytics adopted by senior leadership for ongoing decision-making.
• Mined mainframe databases to surface high-impact analysis for senior leadership, reducing manual reporting effort and improving data turnaround time.

Senior Product Pricing & Profitability Analyst at TIAA Bank (2018-03 – 2021-09)

• Managed an enterprise product profitability system to analyze account- and client-level P&L incorporating all attributable and allocated costs, informing pricing strategy across the product portfolio.
• Produced executive-level reporting suite on client profitability, competitor rate analysis, acquisition costs, and pricing history used as primary input for senior leadership and board communications.
• Established competitor rate beta analysis framework that enabled proactive pricing responses and improved competitive positioning.

Financial Reporting Analyst at Florida Blue (2016-06 – 2018-03)

• Designed and implemented YTD reporting templates using data warehousing techniques, delivering real-time plan vs. forecast variance visibility to finance leadership.
• Built executive dashboard for sales compensation program effectiveness, enabling data-driven decisions across a multi-channel sales organization.
• Automated General Ledger reporting workflows, reducing cycle time and improving accuracy of financial close reporting.

Sales Compensation Analyst at Florida Blue (2015-09 – 2016-06)

• Led comprehensive 2015 compensation audit impacting ~600 external agencies, ensuring accuracy and compliance across the entire sales compensation program.
• Designed and maintained dispute-resolution tracking databases, enabling consistent, data-driven management of compensation discrepancies over time.
• Executed monthly dispute processing through advanced data mining and analysis, reducing resolution cycle time and improving agency satisfaction.
• Performed User Acceptance Testing to validate data integrity through IT system patches, safeguarding compensation system reliability.

Master of Business Administration in MBA – University of Arizona

Bachelor of Science in Management Information Systems – James Madison University