Braedon DeFalco

I am a recent graduate of University of North Carolina Wilmington with a Bachelor's Degree in Business Administration and a concentration in Marketing Strategy. My goal is to enter the Marketing Analytics field, as that is where my passion lies. I pride myself on being a fast learner, avid listener, and excellent coworker.

I have experience in both individual and team environments that I believe has set me up to be both versatile and flexible in the workplace. I strive in a fast paced environment where quick decision making and taking pride in your work is encouraged. I have experience as a Marketing Intern with the Wilmington Sharks where I worked with a team of fellow interns on the team's social media sites, game-day entertainment, and working closely with sponsors.

My experience can also be reflected through relevant coursework in my studies. Throughout my academic career, I have worked with softwares such as Qualtrics, Google Analytics, and other Google SEO tools. I am eager to start my career and look forward to learning and experiencing everything this field has to offer!

• Target (Team Member) 2021-Current
  • Collaborated with management to display popular products strategically throughout the store to encourage customer purchases.
  • Responsible for training junior employees in exceptional customer service and store procedures to ensure a high-quality experience for the customer.
• Wilmington Sharks (Marketing Intern) May 2022-August 2022
  • Created content and graphics for the team to post on social media accounts and the team website.
  • Conducted imperative fan engagement activities during game days to encourage extracurricular entertainment. 
  • Ran and operated the team Twitter account with daily posts and sponsorship requirements.
  • Achieved all time highs in Ticket Sales, Sponsorships, Season Ticket Sales, and Revenue in the team's 25 year history.
• Finish Pros (Team Member) 2019-2020
  • Traveled across North Carolina picking up and dropping off finished furniture to customers.
  • Utilized strong interpersonal and communication skills to effectively establish relationships with customers and increase potential repeat business.

• University of North Carolina Wilmington
  • Cameron School of Business
  • Bachelor of Science, Business Administration
  • Concentration: Marketing Strategy 
  • Successful performance as a full-time student while working 25-30 hours per week
  • GPA: 3.2
• Honors and Accolades
  • Cameron Executive Network – Selected to participate in business school mentoring program.