Brandon Roberts

Results-driven retail and operations leader with 10+ years of progressive leadership experience across national retail brands including Harbor Freight Tools, Rack Room Shoes, Cole Haan, G.H. Bass & Co., and OSL Retail Services. Proven success managing high-volume retail environments exceeding $3M in annual sales while leading teams of 20+ associates and supporting multi-state store openings and operational growth initiatives.

Known for building strong team cultures centered around accountability, employee development, and hands-on leadership while consistently improving sales performance, KPI metrics, customer engagement, inventory accuracy, and operational efficiency. Experienced in multi-unit operations, payroll management, hiring, scheduling, compliance oversight, merchandising, shipment coordination, and customer experience optimization. Recognized for adaptability, operational consistency, and the ability to lead effectively in fast-paced retail and warehouse environments.

Store Manager at Harbor Freight Tools (2026-03 – Present)

• Spearheaded store initiatives to drive sales, resulting in consistent increases in overall store revenue and achievement of monthly front-end metrics.
• Led, coached, and cross-trained a team of associates in all areas of store operations, ensuring a high-performance, people-first culture.
• Served as Leader on Duty, modeling "Great Place to Work" behaviors and resolving customer escalations to ensure an optimal shopping experience.
• Managed stock levels, performed cyclic inventory audits, and ensured pricing accuracy, directly reducing shrinkage.
• Maintained a safe, clean, and organized store environment compliant with OSHA and company safety standards, achieving flawless safety audit scores.

Sales Manager at Harbor Freight Tools (2025-11 – 2026-03)

• Coordinated daily front-end execution, cycle counts, and visual merchandising sets prior to promoting to Store Manager.

Store Manager at Rack Room Shoes (2021-03 – 2025-11)

• Led operations for a $3M+ retail location with 20+ associates while maintaining operational excellence and compliance standards.
• Supported and opened 5+ new store locations across multiple states, coordinating staffing, onboarding, merchandising, and launch execution.
• Consistently improved KPI performance including conversion, UPT, BOPIS utilization, loyalty enrollment, and customer experience metrics.
• Managed payroll, labor planning, scheduling, reporting, and staffing while maintaining labor control and operational efficiency.
• Oversaw hiring, coaching, onboarding, and employee development to build a high-performing team culture.
• Executed shipment processing, visual merchandising, floor sets, and product transitions aligned with seasonal directives.
• Maintained strong PCI compliance standards and operational readiness during audits and corporate visits.
• Featured in NBC4i's Back-to-School segment highlighting leadership involvement and community engagement.

Assistant Manager at Cole Haan (2020-10 – 2021-03)

• Supported operational goals through KPI tracking, sales initiatives, and customer engagement strategies.
• Oversaw merchandising updates, shipment processing, and product transitions to maintain brand standards.
• Assisted with scheduling, coaching, and associate development to improve productivity and service consistency.

Assistant Manager at G.H. Bass & Co. (2020-01 – 2020-10)

• Tracked KPIs including conversion, UPT, and overall sales performance to identify growth opportunities.
• Provided hands-on coaching to strengthen customer experience and operational consistency.
• Position concluded following company closure and operational shutdown.

Multi-Unit Wireless Manager at OSL Retail Services (2018-11 – 2020-01)

• Oversaw operations across multiple Walmart wireless locations while managing staffing, training, and compliance standards.
• Managed more than $1M in wireless devices and accessory inventory while maintaining strict operational control.
• Led merchandising initiatives, promotional rollouts, and inventory coordination to drive multi-store sales growth.

Wireless Retail Sales Associate at The Retail Outsource (TROC) (2016-03 – 2018-11)

• Worked in a high-volume wireless retail environment specializing in AT&T, Verizon, Sprint, and T-Mobile products.
• Improved postpaid sales, conversion performance, and accessory attachment through customer-focused selling.
• Earned Market Champion recognition for strong sales performance and operational consistency.

Temp Work / Warehouse Associate at iForce (2015-07 – 2016-03)

• Supported warehouse, logistics, manufacturing, and recycling operations across multiple client facilities.
• Operated forklifts and plastics balers safely while adhering strictly to OSHA and Lockout/Tagout (LOTO) protocols.
• Supported operations for THK Manufacturing, Tencate, Armour Source, Timbuk Farms, Sunfield, SBC Recycling, and Mohawk Industries.

Food Service Worker at McDonald's (2014-07 – 2015-07)

• Delivered fast, friendly customer service, handled drive-thru operations, and maintained order accuracy during high-volume shifts.
• Earned ServSafe certification while strictly following temperature control and food safety protocols.

High School Diploma – Newark Digital Academy (2019)