Brandon Vacius

Marketing Director - Harvey Insurance Solutions Inc

(2024-01)

Manage and optimize $5,000+ in monthly digital advertising spend across Google Ads and Microsoft Ads platforms, improving campaign efficiency and supporting consistent lead acquisition growth.
Generate 300–400 qualified inbound leads per month by developing targeted marketing campaigns, optimizing landing pages, and refining multi-stage sales funnels using Google Analytics and conversion tracking tools.
Implement AI-assisted workflow automation systems using HubSpot CRM, Zoho CRM, Zapier, APIs, and webhooks to streamline lead distribution, reporting, and follow-up processes, reducing response times and improving operational efficiency.
Monitor and analyze KPI dashboards including lead conversion rates, cost-per-acquisition (CPA), click-through rates (CTR), and marketing ROI to identify optimization opportunities, improve campaign performance, and support data-driven business decisions.
Increased profitability by 3% within 8 weeks by improving client retention efforts, reducing policy churn, and optimizing advertising return on ad spend (ROAS).

Operations Director - Vacius Global Inc

(2022-01 - 2024-12)

Developed procurement, logistics, and international trade strategies focused on supplier acquisition, operational scalability, and cross-border business development opportunities.
Coordinated international supplier sourcing initiatives across Asia, Latin America, Europe, and Africa, supporting procurement operations and supplier network expansion within the healthcare, energy, and food & beverage sectors.
Sourced, evaluated, and negotiated with 10+ international suppliers and manufacturing partners, strengthening vendor relationships, and improving access to global sourcing opportunities across multiple industries.
Managed sourcing coordination and trade communication efforts involving suppliers and business partners in China, Brazil, Germany, South Africa, Mauritius, and Botswana, supporting international procurement planning and supply chain development initiatives.

Operations Director - Good Vybe Inc

(2018-01 - 2022-12)

Oversaw the development and release of seasonal apparel collections across Summer, Spring, Fall, and Winter campaigns, improving production organization and launch scheduling workflows.
Managed cross-functional relationships with studios, models, photographers, producers, and creative teams to coordinate marketing campaigns, album releases, and branded product launches.
Sourced and coordinated with domestic and international manufacturers for apparel production, seasonal product lines, and inventory planning, supporting brand growth and product launch execution.
Coordinated and executed multiple live events, performances, and product release initiatives by managing event logistics, promotional planning, vendor communication, and operational timelines.

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