Supervisor, Point of Care - Publicis Health Media
(2024-12)
Client: Pfizer
- Lead integrated media strategy and execution across 12+ specialty and oncology brands managing a $14M+ portfolio.
- Drive cross-functional collaboration between clients, media partners, analytics, and strategy teams to deliver high-impact campaigns aligned with business objectives.
- Translate campaign performance data and audience insights into actionable optimization strategies that improve engagement and ROI.
- Manage partner relationships, campaign deliverables, creative coordination, and execution timelines across multiple initiatives.
- Identify innovative media opportunities and process improvements to enhance campaign effectiveness and operational efficiency.
- Mentor and manage junior team members while fostering collaboration and professional development.
Communications Designer - Initiative
(2024-01 - 2024-12)
Client: Merck
- Developed and executed strategic communication plans tailored to client objectives.
- Provided data-driven audience insights using syndicated and proprietary tools to inform media strategies.
- Managed client requests, delivered timely responses, and maintained organized documentation.
- Attended client meetings, provided media planning updates, and ensured seamless execution of initiatives.
- Created detailed media plans, including budgeting, media mix, and placement strategies.
- Participated in ideation sessions to develop innovative and impactful media solutions.
Senior Associate, Media Planning - Universal McCann
(2022-06 - 2023-12)
Client: BMW
- Supported development and execution of integrated media across digital, social, print and experimental channels for a global luxury automotive brand.
- Analyzed audience behavior, market trends, and campaign performance data to develop actionable media recommendations.
- Collaborated with internal teams, vendors, and media partners to manage campaign timelines, placements, and deliverables.
- Oversaw budget tracking, reconciliation and reporting processes to ensure financial accuracy and campaign efficiency.
- Assisted in development of innovative media solutions aligned with evolving consumer and cultural trends.
Associate, Media Planning - Universal McCann
(2021-09 - 2022-06)
Client: Estée Lauder
- Supported development and execution of integrated media across digital, social, print and branded content channels for luxury brands.
- Partnered cross-functionally with strategy, analytics, creative and vendor teams to ensure seamless campaign execution and alignment with brand objections.
- Leveraged audience insights, competitive research, and cultural trends to inform media recommendations and optimize consumer targeting.
- Supported media initiative aligned with social trends, beauty consumer behaviors, and culturally relevant moments to enhance audience engagement.
- Assisted in campaign performance tracking, reporting, and strategic optimizations to maximize engagement and media efficiency.
- Managed vendor communications, trafficking timelines, and deliverables across multiple concurrent campaigns.
- Contributed to media planning initiative supporting product launches, seasonal campaigns, and brand awareness efforts.
Sales Lead Manager - Aldo US
(2016-05 - 2019-10)
- Delivered strong customer service experience while supporting inventory management, stock replenishment, and daily operational tasks.
- Executed merchandising updates and maintained visual standards aligned with brand guidelines to improve product visibility and conversion.
- Assisted store leadership with promotional execution, product flow, and maintaining a seamless sales floor environment.
- Consistently exceeded weekly sales goals by 10-20%, contributing to a store generating an estimated $40K-$55K in weekly sales with peak seasonal weeks exceeding $75K+.
- Analyzed weekly sales trends and operational metrics to identify opportunities, improve store performance, and support decision-making for leadership.
- Maintained high accuracy in reporting, scheduling, and operational compliance in a fast-paced retail environment.
