Brett Tetley

Designer, illustrator, and art director with 25+ years solving visual problems across a wide range of industries. Equally comfortable building a brand system from scratch, producing motion graphics and video content, designing a 400-SKU packaging line, or concepting a campaign that lives across social, email, and retail. Brings deep craft in typography, layout, illustration, and photo manipulation alongside the brand management experience to keep it all consistent at scale.

Grounded in traditional skills and production, embracing AI-forward process and workflows.

Art Director / Principal Brand Designer / Principal Digital Designer at PetSafe Brands (2007 – 2026)

Served as in-house creative lead for a global consumer products company, building brand systems, marketing campaigns, and design infrastructure across digital, social, retail, and print channels. Managed multiple projects simultaneously while collaborating across marketing, product, and operations teams.

• Directed a company-wide rebrand, designing the complete visual identity system, brand guidelines, and campaign toolkit that unified the brand across all marketing touchpoints.
• Built and maintained scalable templates, design systems, and brand standards used across marketing, sales, and operations teams.
• Shaped the development and ongoing evolution of the Kurgo brand, building its visual identity, campaign language, and brand voice across multiple product generations. Case Study: tetleygraphics.com/kurgo-rebrand
• Concepted and produced marketing assets for product launches across Amazon, Target, and Walmart, spanning sales enablement, digital advertising, social content, and email campaigns.
• Implemented and managed a company-wide DAM system, improving asset accessibility, version control, and cross-team efficiency.
• Directed product and lifestyle photography end-to-end: concept, shot planning, lighting, styling, and post-production.

Owner / Principal Designer & Art Director at TetleyGraphics (2000 – Present)

Independent creative practice delivering brand identities, marketing design, and visual systems for clients across healthcare, fintech, technology, and consumer goods.

• New Issue IQ (2024–Present) — Designed a complete brand identity and visual system for a fintech startup: logo, brand guidelines, marketing collateral, trade show graphics, sales decks, and investor materials. Case Study: tetleygraphics.com/new-issue-iq
• Perigean Medical — Corporate identity, product branding, packaging, technical illustration, and marketing assets across print and digital for a healthcare company.
• Brijjworks — Logo design, brand identity, and style guide. Case Study: tetleygraphics.com/brijjworks
• Additional clients include Davidoff Cigars, Health Goods, VinUS, Boston Cable, MonkeySee, Kanguru Solutions, Cohas Coffee, and others.

AI Evaluation Specialist at micro1 (2026 – Present)

Evaluating AI-generated creative output against professional industry standards.

Senior Designer at Sabre Imagery (2000 – 2007)

Designed marketing campaigns, motion graphics, and branded content in an agency setting for clients across entertainment, food service, and nonprofit sectors. Managed multiple concurrent client projects with competing deadlines.

• Created branding and campaign graphics for major entertainment cross-promotions including Harry Potter, Dr. Seuss, and Lord of the Rings.
• Produced motion graphics and storyboards for national campaigns.
• Designed and produced full brand campaigns for nonprofit organizations, from concept through final production.
• Designed marketing collateral, advertising, and event displays for Genelec, a premium professional speaker and studio monitor brand.
• Designed branding and visual assets for the Boston Film Festival.
• Designed branding and graphics for the Timberland Nautical Apparel line.
• Created original illustrations and campaign graphics for Coca-Cola, Reebok, and Polo.
• Developed in-store displays and campaign assets for Dunkin' Donuts' 50th anniversary.

Creative Director / Senior Designer at Whatever Wear (1994 – 2000)

Led creative direction and hands-on design for apparel graphics and retail campaigns serving national consumer brands.

• Designed branding and graphics for the Timberland Nautical Apparel line.
• Created original illustrations and campaign graphics for Coca-Cola, Reebok, and Polo.
• Developed in-store displays and campaign assets for Dunkin' Donuts' 50th anniversary.

Graphic Design & Motion Graphics – Harvard School of Continuing Education

Graphic Arts – Notre Dame College