Bri Bradley

Brand and business leader with 14+ years building and scaling consumer product brand from scratch to acquisition across retail (Whole Foods, specialty grocery), e-commerce (Shopify and Amazon), and DTC channels.

Experience with full P&L ownership, leading brand strategy, portfolio expansion, and product innovation from concept to shelf. Energizing leader with ability to align marketing, sales, operations, and finance to deliver sustainable growth.

Founder | CEO at Smart Cookie Barkery (2012-01 – 2026-01)

Built and scaled a consumer product brand from concept to multi-million-dollar revenue, international distribution, and acquisition.

• Built and scaled a consumer product brand from concept to multi-million-dollar revenue, international distribution, and acquisition.
• Developed a 100+ SKU portfolio and executing growth across retail, e-commerce, and direct-to-consumer channels.
• Grew Amazon revenue by +50% YoY, and achieved less than 20% Total Advertising Cost of Sale, resulting in double digit profitability.
• Operated as GM on all functions, owning monthly revenue forecasting and inventory planning, aligning demand, production, and sales across all channels.
• Developed and led go-to-market strategies for product launches, partnering with product, sales, and retail teams to drive velocity and category growth.
• Leveraged category data, consumer insights, and market trends to refine the portfolio and identify whitespace innovation opportunities to drive renewed growth.
• Managed brand budgets and pricing strategy to balance top-line growth with margin performance and return on marketing investment.
• Led cross-functional teams across marketing, sales, operations, and finance to execute brand strategy, portfolio expansion, and go-to-market initiatives.

Marketing Generalist & Business Liaison at Veterinary Specialty & Emergency Hospital (2013-01 – 2015-12)

Managed marketing budget and built referral partnerships to drive regional growth.

• Managed annual marketing budget and built referral partnerships between family veterinarians and specialty clinicians to drive regional growth.
• Executed comprehensive marketing programs, creating content to improve user engagement and brand visibility.
• Presented performance results and strategic growth initiatives to board stakeholders.

Director of Corporate Events & Weddings at The Briarwood Inn Restaurant (2009-01 – 2013-12)

Drove revenue growth through corporate and event sales, managing complex activations and building repeat business.

• Drove 200% year-over-year growth in corporate and event revenue by sourcing clients, pitching experiences, negotiating contracts, and executing multi-stakeholder programs end-to-end.
• Managed complex activations involving clients, vendors, culinary teams, and service staff with tight timelines and budgets.
• Built repeat business through relationship management and operational execution.

MBA in Business Administration – University of Denver (in progress)

Bachelor of Arts in Communication Studies – University of San Diego (2009)