Owner & Principal Consultant - PIVOT PROMOTIONS
(2022-01)
Providing comprehensive marketing solutions for small businesses, non-profits, and independent artists.
- Direct the creation of digital footprints for clients, including custom website design, SEO implementation, and brand identity development.
- Produce and edit high-quality video content and graphic assets for promotional campaigns across social media and web platforms.
- Consult with organizational leaders to develop marketing roadmaps that align with business goals and budget constraints.
Owner & Lead Coach - PIVOT PREPS
(2023-01)
Specialized coaching for accent modification, public speaking, and performance preparation.
- Coach international professionals on American accent acquisition, focusing on phonology, intonation, and rhythm to enhance workplace communication.
- Prepare corporate clients for high-stakes public speaking engagements, refining delivery, presence, and clarity.
- Mentor actors through audition preparation and role rehearsal, focusing on vocal technique and character analysis.
Accent Coach - ACCENT ADVISOR
(2022-01)
- Conduct virtual coaching sessions for a diverse global client base, helping non-native speakers master the nuances of the American English accent.
- Develop personalized lesson plans based on individual linguistic challenges and professional goals.
Graphic Designer - CENTRAL FLORIDA VOCAL ARTS
(2022-01 - 2025-01)
- Designed visual assets for season productions, including playbills, digital advertisements, and large-format promotional signage.
- Ensured brand consistency across two distinct artistic entities while maintaining engaging visual storytelling.
Director of Marketing - CENTRAL FLORIDA COMMUNITY ARTS
(2021-01 - 2023-01)
- Spearheaded strategic marketing initiatives for one of the nation's largest community arts organizations.
- Managed programmatic media buying and digital analytics to optimize ad spend and increase donor/patron conversion.
- Led a creative team in the execution of multi-channel campaigns, resulting in increased visibility for diverse community programs.
TV Host - DAILY AD BRIEF ("MORE 2 DIGITAL")
(2022-01 - 2023-01)
- Hosted an interview series engaging with top-tier Digital Marketing professionals.
- Facilitated in-depth discussions on industry trends, programmatic advertising, and the future of digital media.
Freelance Marketer - Freelance
(2007-01 - 2022-01)
- Provided flexible marketing services including copywriting, event promotion, and strategic consulting for a variety of clients prior to establishing Pivot Promotions.
Online ESL Teacher - ITUTOR GROUP & VIPKID
(2017-01 - 2022-12)
- iTutor Group (Feb 2021 – July 2022): Delivered advanced English instruction to adult and junior learners via virtual platforms.
- VIPKid (Jan 2017 – Dec 2022): Provided immersive one-on-one English language education, maintaining high parent satisfaction ratings and student retention.
Marketing Director - ORLANDO INTERNATIONAL FRINGE THEATRE FESTIVAL
(2016-01 - 2021-01)
- Led all marketing operations for Florida's longest-running Fringe festival, overseeing a significant period of growth in attendance and brand recognition.
- Developed comprehensive media strategies utilizing Google Ads, social media, and traditional PR to drive ticket sales.
- Analyzed year-over-year data to refine audience targeting and improve the patron experience.
