Monthly Columnist and Publication Coordinator at The Moon Valley Tattler, LLC. (2008-03 – Present)
- Compose monthly column called "Rookie Mom" which journals my adventures as a mother, teacher, and wife in Moon Valley, Phoenix
- Support the publisher, art director, and PR director to develop a comprehensive and engaging monthly story budget for a hyperlocal newsmagazine
- Coordinate with local businesses, students, and teachers to feature unique Phoenix voices
Virtual Marketing Assistant at Heather Terveen (2023-11 – 2024-03)
- Developed and designed branded Instagram content to drive audience engagement
- Managed content planning and organization through Airtable
- Created automated chat sequences in ManyChat to streamline audience communication
- Wrote email marketing content for campaigns, promotions, and brand messaging
- Edited podcast clips and repurposed The Med Spa CEO Podcast into social media content
Content Editor at Repurpose House (2022-10 – 2023-04)
- Facilitate the transfer of over 100 client accounts to new curators within the company to ensure completion of successful assets
- Leverage Google Workspace and ChatGPT applications to co-create and implement a comprehensive training process for the Philippines content curation team
- Supervise the work of four content curators, overseeing the revision and editing process of more than 95 long-form and short-form digital marketing assets per week
- Oversaw and maintain open communication with clients to develop a comprehensive content and social media strategy that effectively captures and portrays their brand identity
Content Curator at Repurpose House (2021-12 – 2022-10)
- Curate a high volume of short-form and long-form content, meticulously selecting the most effective audio, video, or text clips to optimize online sharing for over 50 assets per week
- Craft compelling social media copy tailored to e-commerce clients and conduct in-depth research to identify relevant and effective hashtags that can significantly enhance their social media engagement
- Excel in timely updating and editing of client assets by maintaining clear and efficient communication between the content hacking and social media departments
Digital Media and English Language Arts Teacher at Deer Valley and Tolleson Districts (2019-07 – 2021-11)
- Build the school's video production team by teaching YouTube and cross promotion on school newsblog and social media channels with advanced media students
- Managed 2021 yearbook via Canva for the first digital yearbook at Tolleson Union High School
- Collaborate with PLC in ELA 1-2 and 7-8 to streamline adopted Chicago-based "Project Momentum" curriculum to build teacher clarity of applying Common Core and Arizona State Standards at Boulder Creek High School, an consistent A-graded public school
- Build online and virtual instruction via Canvas, Zoom, PowerSchool, and Google Drive during at-home learning during Covid-19 quarantine
Electives and Capstone Teacher at ASU Preparatory Academy (2015-07 – 2019-06)
- Facilitate world-renowned Cambridge-based curriculum in Theatre Arts, Journalism, and Yearbook along with meeting Arizona State Standards in aforementioned content areas
- Led Fine Arts Department lead across drama, dance, choir, and band classes at ASU Prep along with serving as the main electives teacher (previously teaching Computer Science and Media & Technology)
- Partnered with curriculums for theater topics including engineering, history, and English classes
- Mentor growing students in a program called "Capstone" and identify venture projects and internship opportunities for Title I students
Marketing Communications Writer at Isagenix International, LLC. (2014-05 – 2015-08)
- Compose health articles, product updates, and Associate success stories on the Isagenix newsroom IsaFYI.com; average three to five stories per week via WordPress
- Interview and write professional development stories for IsaNews, the corporate magazine published three times per year
- Take over social media management through HootSuite working closely with internal and external stakeholders
- Reconstruct press release system at Isagenix; compose press releases for IsaBody Challenges and Make-A-Wish sponsorship distributed through PR News Wire and regional connections
- Craft e-communications for specific product launches and events through Constant Contact
Communications Coordinator and Newspaper Manager at DC Ranch Community Council (2012-12 – 2014-05)
- Manage various forms of communications including the 10-issue community newspaper "Ranch News"; creating editorial calendars for freelancers, stakeholders; oversee the production of "Ranch News" via InMedia Publishing
- Create monthly and manage monthly story budget of community newspaper along with using AP style to edit freelance writing frequently composed by local PR firms
- Compose online content for DCRanch.com including articles, and creating content for the monthly calendar and banner content through ActiveNet, checking readership through Google Analytics
- Craft and execute communication plans for major Run for Ryan House and Tour de Scottsdale
