ART DIRECTOR, EXPERIENCES at National Geographic Society (2019 – 2026)
- Led the art direction and visual design for on-site and traveling exhibitions, developing the creative concept, identity, physical build, environmental graphics and digital media into carefully considered, accessible experiences
- Partnered with creative directors, copywriters, marketers, developers, and various internal departments to establish compelling visual narratives, mood boards, style guides, layouts, and final production-ready artwork
- Directed photography, illustration, motion, and other external creative resources to deliver cohesive visual assets for exhibitions, conferences, marketing collateral and promotional materials
- Mentored a multidisciplinary team of designers, fabricators, print and media technicians, fostering a collaborative, inclusive culture while providing creative direction, feedback, and quality control throughout the design process
- Presented creative concepts and design rationale to senior leadership and project stakeholders, incorporating feedback into refined solutions across digital, social, print, experiential, and marketing channels
- Managed multiple projects simultaneously while balancing creative quality, timelines, budgets, production and installation to routinely exceed expectations
- Directed thoughtful, conceptual creative approaches for the new Museum of Exploration, including mood boards, style guides, typography, color theory, graphic hierarchies and scale wall layouts for each exhibition section, ranging from contemplative, mature spaces to youthful, engaging experiences
LEAD EXHIBITION DESIGNER, CREATIVE EXHIBITIONS at National Geographic Society (2017 – 2019)
- Led the visual identity and spatial design for exhibitions from initial creative concepts to final installation while maintaining deadlines, brand standards, and production requirements
- Partnered with marketing, communications, and leadership teams to develop promotional marketing campaigns across digital and printed platforms that bridge external messaging with in-person experiences
- Managed multiple projects simultaneously, streamlining production workflows with internal and external fabricators, while maintaining the graphic production schedules and budgets
- Created cohesive design systems for printed exhibit graphics and related collateral, wall layouts, signage and interactive touchpoints to successfully execute the shared vision of the Creative Director and collaborators
- Spearheaded the exhibition branding and overall design for the “Becoming Jane: The Evolution of Dr. Jane Goodall” traveling exhibition, which was honored with the “Best Exhibition” Award from AAM in 2019
- Mentored and provided creative guidance to junior and mid-level graphic designers, developing cohesive design systems that strengthen the visual integrity and exhibition storytelling
GRAPHIC DESIGNER, MUSEUM at National Geographic Society (2013 – 2017)
- Created integrated print and digital campaigns supporting exhibitions, events, programs, and organizational initiatives
- Collaborated with curators, educators, registrars, exhibition designers, and marketing teams to design promotional materials for museum programs, events and exhibits in addition to museum signage and printed materials
- Responsible for maintaining brand integrity and consistency across exhibition advertising materials, ranging from digital media to printed collateral
- Developed exhibition graphics including title treatments, wall labels, interpretive panels, introductory text, digital and printed signage, animations, and environmental graphics, in support of the Art Director and several Senior Exhibition Designers
- Designed brochures, invitations, posters, postcards, social media graphics, email campaigns, presentations, editorial materials, educational resources, advertisements, signage, and various digital assets
- Conceptualized with exhibition development team to construct innovative experiences for exhibitions, programs, conferences and special projects
- Supported photography selection, image retouching, color correction, and asset preparation for print and digital use
- Maintained organized production files and ensured artwork met print, digital, and accessibility specifications
- Contributed to improving design workflows, templates, and file organization methods across departments
GRAPHIC DESIGNER at 123Print (2010 – 2013)
- Collaborated with remote and local clients to provide graphic solutions to challenges ranging from personal wedding packages and greeting cards to small and large business branding and identity
- Applied the principles of typography, hierarchy, color, accessibility, and information design to improve visitor comprehension and engagement, while creating adjustable design templates available for purchase and customization on 123print’s e-commerce website
- Educated customer service representatives and entry-level designers on industry standards necessary to guide consumers and clients towards high-quality printed results
- Developed an organized reporting system to monitor the growth of the Creative Department while balancing client needs
JUNIOR GRAPHIC DESIGNER at Studio 22 LLC (2009 – 2010)
- Produced conceptual designs ranging from websites to sustainability reports for a variety of environmentally conscious companies within the outdoor industry and local communities
- Designed and created various layouts for both the content and ads for a monthly magazine and various community newsletters
- Participated in concept development, creative reviews, presentations, and critiques throughout the design process
- Prepare production-ready artwork and coordinate with printers and other vendors to ensure accurate and high-quality execution
GRAPHIC DESIGN INTERN at 3 Fish in a Tree LLC (2007 – 2007)
- Post-graduation, organic opportunity to refine graphic design skills while gaining international perspective on the creative industry
- Collaborated with clients routinely, presenting design concepts in alignment with the principal vision
- Partnered with Senior Designers to iterate and support aesthetic visions, assisting with file maintenance, image preparation and layout design
