Brittanee Herman

Creative and detail-oriented digital marketing professional with 2+ years of experience executing social media strategies and driving e-commerce growth. Skilled at managing content calendars and tracking performance metrics to inform strategy. Passionate about digital storytelling that fosters genuine relationships, enhances brand loyalty, and drives growth.

Marketing and Social Media Contractor at Chippin (2024-12 – Present)

• Develop and implement a monthly social media content calendar across Instagram, Facebook, and TikTok, overseeing the planning, creation, and scheduling of all digital content.
• Manage brand ambassador program and influencer partnerships for user-generated content, successfully increasing program enrollment by 26% to date.
• Monitor, respond to, and actively engage with social media comments, messages, and tagged content daily in brand voice to foster community and nurture audience relationships.
• Collaborate with cross-functional teams to support in-person sales initiatives, digital promotions, and product shipments to influencers and retailers.
• Increased Instagram content views by 22% through trend-driven digital storytelling and community content series.

Digital Marketing Contractor at Innovative Physical Therapy (2024-02 – 2026-02)

• Managed monthly social media content calendar, creating graphics, short-form video, and static posts, using Meta Business Suite for posting consistency.
• Drafted, formatted, and scheduled bi-monthly email newsletters and SEO-optimized blog content using continuous keyword research to improve organic reach.
• Increased Google Ads impressions by 44% in Q2 2025 through continuous keyword analysis and strategic copy optimization.
• Analyzed web analytics and social media metrics, providing monthly reports with actionable insights to inform future strategies.

Social Media Intern at Helen Woodward Animal Center (2023-12 – 2024-03)

• Captured photo and video content to highlight animal adoptions, rescue stories, and support marketing campaigns.
• Collaborated with Social Media Manager to develop trend driven content to promote adoptable dogs and cats.

Marketing Intern at The Arc of San Diego (2023-09 – 2023-12)

• Assisted in the creation of marketing collateral for newsletters, flyers, and brochures to support community outreach efforts.
• Created content for social media including graphics, short-form videos, and copy.

M.S. in Marketing, Social Media Concentration – Southern New Hampshire University (2021-10 – 2023-12)

B.A. in Communication, Public Relations Emphasis – California State University, Fullerton (2017-08 – 2019-05)