Content Creator & UGC Strategist at Freelance (2018-01 – Present)
- Built and scaled a personal brand to 39K+ followers, gaining firsthand insight into creator performance and audience behavior
- Research and identify content trends across TikTok and Instagram, translating them into high-performing content strategies
- Develop hooks, scripts, and creative direction to improve engagement, reach, and audience retention
- Partner with brands (Kristin Ess, Prada Beauty, MTV) to execute UGC campaigns aligned with target demographics
- Analyze performance metrics (views, engagement rate, retention) to refine content and improve results
- Maintain consistent content output while managing multiple brand partnerships simultaneously
Influencer Marketing Intern at Inside Then Out (2024-04 – 2024-09)
- Conducted creator research and sourcing to identify influencers aligned with campaign goals and brand positioning
- Supported outreach efforts and maintained communication with creators throughout campaign lifecycle
- Assisted in vetting creators based on engagement, audience fit, and content quality
- Tracked deliverables, campaign timelines, and creator performance metrics in organized systems
- Contributed to campaign reporting by identifying high-performing creators and content styles
Customer Relations Specialist & Digital Media Marketer at Premier Custom Pharmacy (2023-06 – 2024-05)
- Managed social media presence and content strategy to increase engagement and brand visibility
- Created platform-specific content while monitoring performance and audience interaction
- Led customer communication across digital platforms, strengthening brand trust and responsiveness
- Supported marketing initiatives that improved community engagement and online reach
Inventory Associate at Aritzia (2025-02 – Present)
- Collaborate in a fast-paced, team-oriented environment requiring strong communication and organization
- Support operational efficiency and cross-functional coordination
Social Media Coordinator at Crystal Portal (2021-03 – 2021-06)
- Increased engagement by 20% through trend-based content strategy and platform optimization
- Assisted in content planning, scheduling, and performance tracking
