Brittany Siles

Performance-driven Operations Executive offering a 10-year track record of multi-unit leadership, territory growth, and fiscal optimization. A dedicated advocate for talent development, recognized for rebuilding underperforming pipelines through creative localized strategies and structured workforce coaching. Expert at transforming day-to-day facility workflows to significantly decrease customer churn, control labor spending, and consistently deliver premier brand experiences.

General Manager at KidStrong (2025-08 – 2026-05)

• Commercial Growth & Pipeline Strategy: Accelerated regional member base from pre-sale to location opening growth by standardizing daily lead tracking metrics, optimizing trial-to-membership sales funnels, and managing high-yield community outreach events.
• Talent Management & Workforce Readiness: Hands-on involvement in talent acquisition, onboarding, training/development, and continuous performance auditing; established a transparent feedback culture to elevate team standards.
• Operational & Financial Auditing: Managed localized facility P&L, payroll distribution, and labor efficiency models; maintained strict oversight of safety infrastructures and deep-cleaning workflows to suppress attrition.
• Client Success & Brand Advocacy: Functioned as the location's primary culture champion; built deep, high-touch parent frameworks to quickly resolve complex account escalations and secure premium customer satisfaction scores.
• Curriculum Integration: Maintained sharp operational alignment and frontline insight by directly delivering 3 to 5+ physical and cognitive child development classes weekly.

Studio Manager at Orangetheory Fitness (2024-09 – 2025-08)

• Studio Operations & Performance Architecture: Spearheaded all daily operational and administrative workflows for a high-volume boutique fitness studio, ensuring facility functionality and a premier customer experience.
• Human Capital Mobilization: Overseen recruitment, onboarding, and professional coaching for front-of-house sales personnel to meet rigorous monthly key performance indicator (KPI) quotas.
• Administrative Controls: Maintained absolute financial accuracy by governing local retail inventory supply chains, shift scheduling, employee payroll models, and comprehensive revenue reporting.

Member Experience Manager at Gold's Gym (RSG Group) (2022-10 – 2023-02)

• Cross-Functional Leadership: Commanded front-of-house operations, sales workflows, and personal training departments to create an integrated, guest-centric environment that heavily boosted customer traffic trends.
• Escalation Mitigation: Audited and re-engineered member account management systems; took direct corporate accountability for resolving complex multi-tier billing disputes, contract legalities, and account escalations.
• Workforce Management: Governed strategic workforce deployment, staff shift planning, and employee onboarding schedules to maintain operational continuity and minimize heavy labor costs.

Sports & Entertainment Operations Manager at CLEAR (ALCLEAR LLC) (2021-11 – 2022-08)

• Biometric Security Compliance: Controlled day-to-day biometric security screening frameworks, state-level data compliance policies, and federal safety protocols across high-volume stadium, entertainment, and aviation hubs.
• Performance Matrix Management: Analyzed operational efficiency metrics and managed localized staffing rosters, shift scheduling, and specialized training to elevate real-time Net Promoter Scores (NPS).

Regional Multi-Unit Manager & Instructor at Planet Fitness (2016-08 – 2021-11)

• Multi-Unit Corporate Accountability: Earned rapid promotions through consecutive management tiers to hold full operational accountability for 6 distinct regional clubs across Georgia, South Carolina, and Virginia.
• Territory Portfolio Optimization: Led human capital and business strategies for a multi-state staff of 100+ personnel; successfully protected bottom-line margins across ultra-high-volume territories while consistently exceeding company benchmarks.
• Client Churn Mitigation: Deployed member retention workflows that reduced historic membership cancellations and secured premium brand compliance.
• Wellness Programming & Coaching: Engineered custom, results-oriented fitness programming and directed high-energy group fitness classes & individualized guidance as a specialized instructor, building deep member engagement to solidify customer lifetime value.