Bruna Whiteside

Creative and results-oriented Communication Professional with experience in Trade Marketing, Brand Management, and Strategic Planning. Proven track record of executing regional marketing actions, managing budgets, and producing high-impact communication pieces. Currently pursuing general studies at Tidewater Community College in Virginia Beach, offering a unique blend of international business experience and local community engagement.

Regional Trade Marketing Manager at Vero Internet (2021-05 – 2021-09)

• Spearheaded the planning and execution of regional Trade Marketing initiatives, driving measurable growth in sales and customer retention through localized strategies.
• Conducted rigorous market analysis and budget management to identify growth opportunities and deliver creative solutions aligned with national brand objectives.
• Collaborated with commercial teams to develop strategic communication pieces, ensuring all marketing assets effectively addressed local competitive challenges.

Brand Management at Multibrands / Pirisa Piretro Industrial Ltda (2019-07 – 2020-12)

• Recommended strategies to position the brand for growth by analyzing consumer trends and competitor behavior.
• Designed and supervised digital and print content, including press releases and artwork.
• Monitored brand performance through KPIs and successfully achieved profit targets and timelines.
• Organized product launches and promotional events while managing marketing executives.

Sales Development Representative at IMAP Indústria e Comércio (2017-05 – 2019-06)

• Drove revenue pipeline through outbound prospecting and identified new business opportunities.
• Leveraged tools such as Salesforce and LinkedIn to craft targeted messaging and communicate value propositions.

Exchange Student at Cultural Care Au Pair (2021-10 – 2023-09)

• Developed high-level cultural adaptability and full professional English proficiency through a two-year immersive program.

General Studies – Tidewater Community College (2026 – 2028)

Bachelor's Degree in Public Relations – Faculdades Integradas de Taquara (2019)