
LEADER. CREATOR. STOKE ADDICT.
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With over a decade of experience in design, marketing, and brand development, I am driven by a passion for creating meaningful connections between consumers and brands. I specialize in a 360-degree approach that integrates strategy, creativity, and execution to build impactful brand experiences. My expertise spans industries such as automotive, performance apparel, medical prosthetics, motorcycles, bicycles, and footwear.
From grassroots campaigns with Volcom to large-scale marketing & business strategies with KTM Motorcycles. I've consistently delivered tailored creative solutions that drive brand equity, boost sales, and enhance consumer engagement. Combining creative leadership with strategic marketing insight, I excel at crafting campaigns that resonate across industries while achieving measurable business results.
I am confident that my experience and holistic approach to brand development can bring transformative value to any organization.
VP - Design & Brand at KTM AG (2024 – Present)
Responsible for Design & Brand management for all segments, all brands in the KTM group of brands. Consulting the executive team, sales teams, marketing and driving the creative direction for each brand. Focused on B2B and B2C creative solutions.
Chief Creative Officer / Executive Director at KISKA, Inc. (2021-01 – 2024-12)
Overseeing the management of multi-million-dollar client retainers and associated budgets to drive strategic brand marketing initiatives. Lead a global creative team across Austria, Germany, China, and the USA, ensuring seamless collaboration and high-impact results. Responsible for recruiting, developing, and managing teams across creative direction, performance marketing, trade marketing, and product design.
Focused on delivering world-class creative solutions that align with client goals and maximize brand performance.
Lead Designer / Design Director at KISKA, Inc. (2017-01 – 2021-12)
Senior Designer at KISKA, Inc. (2015-01 – 2017-12)
Head of Design & Marketing at ONE Industries (2014-01 – 2015-12)
Direct product design and global marketing campaigns within the premium motorcycle and mountain bike industries. Served as the strategic leader and driving force behind all design and marketing initiatives, ensuring brand consistency and market impact. Focused on delivering innovative solutions that addressed core business needs while upholding brand promises and driving customer engagement.
Senior Designer at ONE Industries (2012-01 – 2014-12)
Sr. Designer at Thor MX (2008-01 – 2012-12)
Responsible for creating print advertising, technical apparel, protective wear, casual wear and digital advertising.
Designer at Jet Pilot USA (2006-01 – 2008-12)
Responsible for creating print advertising, technical apparel, protective wear, casual wear and digital advertising.
MBA – University of California - Irvine (2021-01 – 2025-12)
BA in Visual Communications – Collins College of Design & Technology (2001-01 – 2004-12)