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Hospitality and sales professional with decades of experience in strategic partnerships, team leadership, and business development. Skilled at building client relationships and driving results to exceed revenue targets and client expectations.

Business Travel Sales Manager - Radisson Salt Lake City - 215 W South Temple, Salt Lake City UT 84101

(2022-03)

• Identify local corporations with travelers visiting Salt Lake City.
• Build relationships with travel managers, travel agencies, and key decision-makers through industry networking events, Chamber involvement, and membership in the Utah Business Travel Association.
• Analyze competitive hotel rate structures and account penetration using Agency360 and Light House.
• Use TravelClick to manage hotel databases, analyze data, and secure annual room-night commitments.

Senior Sales Manager — Business Travel/Corporate Group - Sheraton Salt Lake City - 150 W 500 S, Salt Lake City UT 84101

(2026-03 - 2026-02)

• Redeveloped the hotel's business travel market through personal sales calls, rate planning, account penetration, and competitive-set analysis.
• Used MarRFP and TravelClick to manage hotel databases and secure annual room-night commitments.
• Responsible for generating $1.7 million in guest-room and food and beverage revenue within the corporate group market.
• Negotiated rates and drafted contracts for groups requiring 75 or more rooms, following Marriott and hotel management guidelines.

Design Consultant - Three Day Blinds / Shutters / Draperies - 1090 N Taffeta Drive, Salt Lake City

(2021-04 - 2022-03)

• Product presentations: Delivered detailed, face-to-face presentations representing 3 Day Blinds, Custom Shutters, Custom Curtains, and Drapery.
• Business development: Generated leads through networking and prospecting, and scheduled appointments at homes and businesses.
• Sales results: Generated $427,000 in new business.

Director of Convention Sales - Visit Salt Lake - 99 S West Temple Salt Lake City UT 84101

(2008-08 - 2019-11)

• Destination promotion: Promoted Salt Lake City as a destination for annual meetings in the education, social welfare, and religious sectors.
• Client development and relationship building: Built client relationships throughout the assigned territory by attending industry shows, conducting sales appointments, and entertaining clients. Created targeted proposals in response to RFPs, addressing client needs, destination requirements, and opportunities.
• Negotiations and planning: Negotiated concessions with hotels, vendors, and the county while managing client relationships and long-term planning.
• Site inspections: Planned and conducted personalized multiple day site inspections for the Association Executive Director, Board Members and Site Selection Team.
• Economic impact: Secured 253,319 room nights for Salt Lake City, generating $95,123,520 in economic impact

Director of Sales and Marketing - Marriot University Park Marriot - 480 Wakara Way, Salt Lake City UT 84108

(2006-06 - 2008-08)

• Sales results: Led Sunstone Hotels' sales team to exceed the 2007 room-night goal by 4% over 2006 and reach 101% of the 2008 revenue target, resulting in a 2.5% increase in occupancy.
• Marketing: Developed annual marketing plans, property proposals, and sales promotions.
• Leadership: Managed performance evaluations, served on the Executive Team, and participated in the Manager on Duty program.
• Revenue management and coordination: Participated in daily yield management and group data reviews, collaborated with the Revenue Manager on revenue forecasting, and attended weekly Sales and Catering meetings.

Associate Director of Sales and Marketing - Radisson, Salt Lake City - 171 W South Temple, Salt Lake City, UT 84101

(2002-06 - 2006-06)

• Adapted responsibilities through four management company transitions and three brand changes while team composition remained consistent with minimal turnover.
• Managed the sales and catering team, developed annual marketing plans, and set team objectives.
• Conducted annual performance evaluations.

Senior Sales Manager - Marriott University Park - 480 Wakara Way, Salt Lake City, UT 84108

(1996-05 - 2002-06)

• Transitioned an independent hotel to a full-service Marriott by establishing new rates and integrating with Marriott's reservation center and National Sales.
• Trained the sales team on contracts and developed proposals and marketing materials.
• Secured corporate group business.

Director of Catering & Convention Services - Salt Lake Airport Hilton - 5151 Willey Post Way, Salt Lake City, UT 84116

(1994-06 - 1996-04)

• Achieved catering food and beverage objectives through prospecting, existing relationships, reader board reports, and Chamber of Commerce involvement.
• Coordinated groups requiring guest rooms and food and beverage services.
• Supervised a Catering Sales Manager, Banquet Manager, and Sales Assistant.

Sales Manager - Marriot University Park Marriot - 480 Wakara Way, Salt Lake City UT 84108

(1990-09 - 1994-06)

• Managed sales for a newly established, 210-room independent hotel in the University of Utah's Research Park.
• Secured group business from University of Utah departments.
• Collaborated with Research Park corporations to secure group and individual business travel bookings.

BS - Organizational Communications - Utah State University (1989)