C. Warner Hotchkiss

Strategic marketing leader with 20+ years of agency experience driving brand growth through integrated campaigns across digital, social, experiential, and broadcast channels. Combines deep content expertise with a strong foundation in account leadership, client development, and go-to-market strategy. Proven ability to translate consumer insights into high-impact campaigns that drive engagement, revenue, and long-term brand equity.

Sr. Producer (Marketing-Focused Role) at Omnicom Productions (2024-01 – Present)

A centralized content and marketing execution engine supporting Omnicom agencies

• Partnered with agency and client leadership to deliver integrated marketing campaigns across ExxonMobil, Pepsi, Kraft Heinz, and others
• Translated brand strategy into multi-channel campaign execution across digital, social, and broadcast
• Advised clients on content strategy, channel mix, and production investment to maximize ROI
• Collaborated cross-functionally with creative, strategy, and account teams to align marketing objectives with execution

Content Producer (Integrated Marketing) at TracyLocke (2023-01 – 2024-12)

• Supported development and execution of shopper marketing campaigns for Pepsi and White Claw
• Delivered digital and social campaigns aligned to seasonal and retail-driven marketing strategies
• Helped integrate emerging technologies (e.g., chatbot campaigns) into broader brand engagement initiatives

Freelance Marketing & Content Lead at Stonyfield Organic (2023-01 – 2023-12)

• Led integrated campaign execution for YoBaby, aligning TV, digital, and social channels to support brand growth
• Partnered with internal stakeholders to ensure consistency of messaging and audience targeting

Business Development & Integrated Marketing Lead at Unicorn Ranch (2019-01 – 2022-12)

• Drove new business growth by expanding client roster to include Fortune 500 brands such as PepsiCo, AARP, and The Hartford
• Developed integrated marketing campaigns spanning experiential, digital, and broadcast channels
• Created and pitched strategic marketing concepts that resulted in $30MM incremental Diageo business
• Positioned the agency as a strategic marketing partner rather than a production vendor

Integrated Marketing Leader at TracyLocke (2002-01 – 2019-12)

• Led retail and shopper marketing strategy across Budweiser, Bud Light, Stella Artois, and Shock Top
• Built and deepened senior client relationships while driving growth through integrated in-store and digital activations
• Managed a multi-state team supporting a $300MM+ regional business
• Leveraged shopper insights and data to develop targeted marketing programs for key retail partners
• Drove localized go-to-market strategies aligned with national brand priorities
• Delivered cross-channel campaigns for major brands including PepsiCo, Samsung, Pfizer, Audi, and Kellogg's
• Acted as a bridge between creative, strategy, and execution teams to ensure marketing effectiveness

Bachelor of Arts in American Studies – Hobart & William Smith Colleges